SMS campaign reports

Once you've sent your SMS campaign, we'll collect and analyze data on its performance.

How to access SMS campaign performance reports

  1. To access an SMS campaign's performance report, go to Engage Customers> Campaigns.

  2. Find the campaign that you want to view the performance of, and click View Report.

About your SMS campaign report

When you open your report, you'll see an overview of your campaign's performance as well as additional tabs with more detailed information.


The campaign overview shows you a breakdown of the messages that were sent as part of the campaign, broken down into several categories:

  • Total: The total number of messages in the campaign.

  • Queued: The total number of messages waiting to be sent.

  • Sent: The number of messages that were sent.

  • Delivered: The number of messages that were sent and delivered.

  • Failed: The number of messages that failed to be successfully sent.


In the details section, you can see comprehensive information about the setup of your campaign:

  • Campaign Type: This shows the type of campaign that was sent, such as Broadcast.

  • Channel: This specifies the platform used to send the campaign, such as SMS.

  • Sender: This displays the number from which the campaign was sent.

  • Recipients: This indicates the audience or list name that received the campaign.

  • Campaign Status: This displays the current status of the campaign, which can be Processing, Sent, or Error.

  • Template: This shows the name of the template used for the campaign.

  • Language: This displays the language in which the campaign was sent.

  • Variables: This section provides information about the specific variables that were used in the campaign, such as the name or location of the recipient.

Download CSV report

To download your report, click Download CSV Report.

You can only download a campaign performance report for campaigns with a maximum of 999 target contacts.

Last updated