# Contacts

Bird's CRM is where all your customer and potential customer contacts are stored, managed, and organized in one place, accessible across the entire platform.

<table data-view="cards"><thead><tr><th></th><th data-hidden></th><th data-hidden></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Concepts</strong></td><td></td><td></td><td><a href="contacts/concepts">concepts</a></td></tr><tr><td><strong>How-to</strong></td><td></td><td></td><td><a href="lists-and-segments/how-to">how-to</a></td></tr></tbody></table>