Targeting contacts with a 'blank' subscription status

For any domains or phone number channels you have installed for sending operational and transactional messages, you can update your channel settings to allow targeting contacts which are not explicitly subscribed i.e. their subscription attribute value is not set or never subscribed or blank

To update this setting, follow these steps:

• Go to Settings > Connectivity > Channels

• In the Channels page, select platform WhatsApp or Email or Push for which you want to allow sending to blank subscription status. Note that this is not supported for SMS.

• From the list of installed channels (applications in case of Push) for the selected platform, find and open the channel you want to enable messaging for blank subscription status.

• Click the Settings gear icon on top right.

• Under 'Manage Exclusions', click the toggle to switch it to 'Enabled'.

Enabling the above toggle will no longer filter your recipients based on blank subscription status.

If you want to even allow targeting to any subscription status bypassing suppressions, you can enable this toggle on the same page for any channel:

Note that for Push, you need to open the application > go to Push notifications tab and turn on the toggle