Suppression Rules and Reactivation

How Emails/Phone Numbers Get Added to the Suppression List

There are several ways a phone number or email address can be suppressed in Bird:

Contact-Initiated Actions:

• Clicking an unsubscribe link in an email or SMS message

• Sending opt-out keywords like "STOP" via SMS

System-Generated Suppressions:

• Hard bounces due to Invalid Email indicating emails can never be delivered to an address

Flow-based Suppressions:

• Create or Update Suppression step in flows can also add to the suppression list based on any triggered automation logic.

Manual Additions:

• Businesses can manually add or import to the suppression list through the platform. These are called Marketer-Initiated suppression.

Learn more about creating suppressions here.

How Emails/Phone Numbers Get Removed from Suppression List

Flow-based Removals:

• Remove Suppression step in flows can also add to the suppression list based on any triggered automation logic.

Manual Removals:

• Businesses can manually unsuppress a contact.

Learn more about removing suppressions here.