> For the complete documentation index, see [llms.txt](https://docs.bird.com/applications/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bird.com/applications/bird-documentation/about-bird.md).

# About Bird

Bird is the complete platform for enterprise brands to acquire, convert, and retain customers across every channel—powered by AI that actually understands your business.

## Why use Bird?

{% embed url="<https://youtu.be/IAZnwyb54FY?si=lhswpLWXFP5Xc-tH>" %}

## Our Product

### Our platform is built around 4 pillars:

**Grow** with our complete marketing suite that drives measurable customer acquisition and conversion.<br>

**Manage** your data with our Customer Data Platform (CDP) that unifies customer information across every touchpoint.<br>

**Reach** any channel with developer APIs that connect you to SMS, Email, WhatsApp, Voice, and more.<br>

**Automate** with AI and powerful workflows that scale your operations without scaling your headcount.<br>

## Our Channels

**Email Marketing**\
Send automated or one-off email campaigns.

**SMS Marketing**\
Grow your business using personalized texts.

**WhatsApp Marketing**\
Convert buyers with rich experiences on WhatsApp.

**Push Marketing**\
Engage your app users and bring them back for conversions.

**RCS Marketing**\
SMS messages with interactive, rich messaging that drives action.


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