# Holiday search campaigns

In this guide, we'll show you how to create and send targeted email blasts to customers interested in holiday searches.

### 1. Create a dynamic segment

First, create a segment of users based on their vacation search activities. There are many ways to narrow down your target audience effectively.

1. Go to the **Marketing** section of your workspace, then go to **Audience** > **Lists & segments** > **Create new** > **Create new segment**.
2. In the **Segment definition** section:
   * Select **Something was or was not done**
   * Select **Ordered confirmed >  Zero times**
   * Select **in the last** and select your desire time frame.
   * *Optional*: Define a specific SKU or Product ID (vacation name) they have not purchased.
3. ***OPTIONAL*** - additional Segment Definitions:
   1. To see if they clicked a particular link in the past:
      * Select **Something was or was not done**
      * Select **Email link Clicked** > **Zero times**
      * Select **in the last** and select your desire time frame.
      * *Optional*: Specify a particular link or campaign they interacted with.
   2. To see if they have a particular interest:
      * Select **Properties about someone**
      * Select **Interest**
      * Select **equals**
      * Enter key word for holiday/vacations
   3. To see if they viewed a specific page:
      * Select **Something was or was not done**
      * Select **Page view event** > **At least once** 
      * Select Over All time
      * Under Select event property, click **Page URL**
   4. To see if they did a search on your page:
      * Select **Something was or was not done**
      * Select **Search submitted** > **At least once** > **Over All time**
      * *Optional*: can select **Search query terms** > **equals** > \[insert holiday], to show you the audience that used this query. 

**Save** your segment.

Take a look at the screenshots to see how it's done.

Ordered confirmed

<figure><img src="/files/vtruIyeCBkk6echaHKml" alt=""><figcaption></figcaption></figure>

Email linked&#x20;

<figure><img src="/files/U66ZhAhp0MRDiARKMztn" alt=""><figcaption></figcaption></figure>

Particular Interest

<figure><img src="/files/AfMnSN1izb3GO6rAJsIv" alt=""><figcaption></figcaption></figure>

View a page

<figure><img src="/files/eosOlCQrhhnmHTDhgji5" alt=""><figcaption></figcaption></figure>

View a search

<figure><img src="/files/ltHTwC9Zhhf7Izlpmg19" alt=""><figcaption></figcaption></figure>

### 2. Build a holiday email template

Next, design a personalized targeted email based on holiday search patterns.

1. Go to **Content** > **Email templates**.
2. Create a **new blank template** or choose one from the **template library.**&#x20;
3. Use the drag-and-drop builder to create a visually appealing holiday-themed email.
4. Add variables to personalize the subject line and body of the email.
   * Example subject line: `Discover the best deals for your {{contact.attributes.holiday_search}} vacation!`
5. **Test** and **Publish** your template for use in the campaign.

### 3. Configure and send the email campaign

Set up the campaign to send the holiday search email blast.

1. Go to **Marketing** > **Campaigns** > **Create new campaign**.
2. Select **Email** as your campaign type and fill out the necessary campaign information.
3. From the **Send to** drop-down, choose the [segment](https://docs.bird.com/applications/audience-and-contacts/lists-and-segments/concepts/segments) you created earlier. You can select more than one list or segment.
   * \[Optional] To exclude specific customers, use the **Don’t send** to drop-down to select the lists or segments to exclude.
4. Configure the campaign settings, including UTM parameters for tracking.
5. Next, fill out the **Sender** information section.
6. In the campaign content, select the holiday email template created earlier.
7. Map out your template variables.
8. Click **Schedule or send**.

{% hint style="info" %}
**Tips**

* Use A/B testing to find the most effective email variations.
* Personalize the content based on users' search history and preferences.
* Send follow-up emails based on user engagement with the initial email.
* For more information on sending an email [click here](/applications/campaigns/email-campaigns/how-to/send-an-email-campaign.md).&#x20;
  {% endhint %}


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.bird.com/applications/bird-documentation/use-cases/bird-for-travel/holiday-search-campaigns.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.