# Google RCS campaigns

### Why use Google RCS for marketing?

Here are three key reasons to use Google RCS for marketing:

**Enhanced engagement through rich media** - RCS supports high-resolution images, videos, carousels, and interactive buttons directly in messages, creating more compelling and visually appealing campaigns than plain SMS text.

**Higher conversion rates with interactive features** - Built-in quick reply buttons, suggested actions, and one-tap responses make it easier for customers to book appointments, make purchases, or engage with your brand without leaving the messaging app.

**Verified brand identity and trust** - RCS displays your business name, logo, and verified badge in conversations, helping customers distinguish legitimate brand messages from spam and building credibility for your communications.

### Get Google RCS for marketing

{% embed url="<https://bird.com/marketing-cloud>" %}


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