# Create an RCS lead nurture journey with a fallback

In this guide, we'll show you how to set up a lead nurture journey on RCS. 

For this example, we'll assume that you've published a sign-up form on your ecommerce store or website. 

When someone submits that sign-up form, they'll be automatically added to a list of contacts. When they are added to that list, this journey will be triggered.

We'll also show you how to set up this journey so that it runs on a fallback channel if the recipient cannot receive RCS messages. We recommend using SMS as the fallback channel.

#### What you'll need

* [A sign-up form connected to a contact list](https://docs.bird.com/applications/channels/channels/supported-channels/google-rcs/grow-rcs-subscribers-with-a-sign-up-form)
* [An installed RCS channel](https://docs.bird.com/applications/channels/channels/supported-channels/google-rcs/create-a-google-rcs-agent-and-install-google-rcs-as-a-channel)
* [RCS message templates](https://docs.bird.com/applications/channels/channels/supported-channels/google-rcs/rcs-message-template-types) for your nurture
* Message templates for your fallback channel

### Step 1: Set up a new journey

1. From the **Marketing** section of your workspace, go to **Journeys** > **Create Journey** > **Create from scratch**.
2. Name and tag your journey.

### Step 2: Set up the trigger

We will use the **Contact added to list** trigger for this journey. When a contact completes a sign-up form, they are automatically added to the selected list.

1. For the trigger, choose **Contact added to list**.
2. Select the list from the drop-down.
3. Click **Save**.

### Step 3: Add a conditional

Next, add a condition to check if the contact is subscribed to RCS. If not, we'll use a different channel as a fallback (configured later in [step 6](#step-6-configure-your-fallback-branch)).

1. Below the trigger, add a **Conditional**.
2. Name your branch.
3. Configure the conditional settings as follows:
   * `Properties about someone`
   * `RCS subscription` = `Boolean` = `Is true`\
     ![](https://3861485111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FU9kiDiTGVD8kkbnKKyEn%2Fuploads%2F3gLEFETZNiYiZOND7gHx%2FScreenshot%202024-08-09%20at%2010.16.28.png?alt=media\&token=e4e91c6d-a4ae-4050-9347-a3e20c9cc06c)
4. Click **Save**.

### Step 4: Add a Send a message step

Now it's time to add the first message that we want to send as the start of the nurture.

1. Under the RCS branch, add a **Send a message** step.
2. Choose your RCS channel from the **Channel** drop-down.
3. Select the first RCS message template you want to send from the **Template** drop-down.<br>

   <figure><img src="https://3861485111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FU9kiDiTGVD8kkbnKKyEn%2Fuploads%2F6yqe40Q9Eoztvn60U5L4%2FScreenshot%202024-08-12%20at%2011.10.52.png?alt=media&#x26;token=41e98cd5-0c3b-415f-afbb-653617760266" alt=""><figcaption></figcaption></figure>
4. **Save** the step.

### Step 5: Add a Wait step

To avoid sending an immediate follow-up message, let's add a wait step that pauses the journey for a set period before continuing with the next message in the nurture.

1. Below the **Send a message** step, add a **Wait** step.
2. Use the conditions to set how long the journey should wait before continuing.<br>

   <figure><img src="https://3861485111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FU9kiDiTGVD8kkbnKKyEn%2Fuploads%2FfQy8jwFdum01A3KBOryJ%2FScreenshot%202024-08-12%20at%2011.22.47.png?alt=media&#x26;token=f0fab95e-89ea-43e5-b58c-184b4c4e9074" alt="" width="375"><figcaption></figcaption></figure>
3. **Save** the step.
4. Continue to add **Send a message** and **Wait** steps until you have added your entire RCS nurture campaign to your journey.

### Step 6: Configure your fallback channel branch

With all messages and wait steps added for the RCS flow, we can now use the **Else** branch to set up the fallback channel.

1. Under the **Else** branch, add a **Send a message** step.
2. Choose a different channel, such as SMS or Email, from the **Channel** drop-down.
3. Select your message template.
4. **Save** your step.
5. Add and configure a **Wait** action, then continue to add **Send a message** and **Wait** steps until you have added all of the messages for your fallback nurture campaign.

### Step 7: Complete and publish your journey

Finally, it's time to end and publish the journey!&#x20;

1. To complete your journey, add an **End journey** action below both branches.
2. Click **Publish** in the top right-hand side of your screen to set your journey live.

{% hint style="success" %}
You've just built and published a nurture campaign for RCS, with a fallback channel!
{% endhint %}


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