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SMS Country Information Guide: Asia (A-K)

Afghanistan

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Afghanistan Phone Number: Yes (Note: Your sender ID may be changed on AWCC network)

  • Afghanistan Short Code: No

  • International Phone Number: Yes (Note: Your sender ID may be changed on AWCC network)

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: Yes

  • Generic URL Shortening: No

  • Quiet Hours/Do Not Disturb: No

Additional Notes: MTN network requires mandatory sender registration. Both local and international numeric formats are allowed

Opt-out Rules: No specific opt-out regulations

Bangladesh

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes (Note: Your sender ID may be changed to a generic sender on some networks)

  • Bangladesh Phone Number: Yes (Note: Your sender ID may be changed to a generic sender on some networks)

  • Bangladesh Short Code: No

  • International Phone Number: Yes (Note: Your sender ID may be changed to a generic sender on some networks)

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: Yes (On certain networks)

  • Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)

  • Quiet Hours/Do Not Disturb: No

Additional Notes:

  • Sender registration is required for Grameen Phone, Robi and Teletalk networks

  • Numeric senders are only fully supported on Teletalk network

  • Government, Religion and Gambling content are not allowed

Opt-out Rules: No specific opt-out regulations

Bhutan

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Bhutan Phone Number: Yes

  • Bhutan Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Opt-out Rules: No specific opt-out regulations

Brunei Darussalam

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Brunei Phone Number: Yes

  • Brunei Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: Yes

  • Quiet Hours/Do Not Disturb: No

Opt-out Rules: No specific opt-out regulations

Cambodia

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Cambodia Phone Number: Yes (Note: Your sender ID may be changed on some networks)

  • Cambodia Short Code: Yes (Note: Your sender ID may be changed on some networks)

  • International Phone Number: Yes (Note: Your sender ID may be changed on some networks)

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: Yes

  • Generic URL Shortening: No

  • Quiet Hours/Do Not Disturb: No

Additional Notes: Smart Axiata network requires sender registration and does not allow numeric senders

Opt-out Rules: No specific opt-out regulations

China

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Long Code (Phone Number)

  • Promotional SMS: Long Code (Phone Number)

  • Two-Way Conversations: WeChat (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes (Note: Your sender ID will be changed by operators)

  • China Phone Number: No

  • China Short Code: No

  • International Phone Number: Yes (Note: Your sender ID will be changed by operators)

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: Yes

  • Generic URL Shortening: No (URL whitelisting required)

  • Quiet Hours/Do Not Disturb: No

Additional Notes:

  • This market has Marketing and Transactional traffic segmentation

  • Two-way SMS is not available

  • Sender registration and content whitelisting is mandatory

Opt-out Rules: No specific opt-out regulations

Hong Kong

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Hong Kong Phone Number: Yes (Note: Your sender ID will be changed to a generic sender by all networks)

  • Hong Kong Short Code: Yes (Note: Your sender ID will be changed to a generic sender by all networks)

  • International Phone Number: Yes (Note: Your sender ID will be changed to a generic sender by all networks)

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: Yes

  • Quiet Hours/Do Not Disturb: No

Additional Notes: Financial organizations: Letter of Authorization (LOA) required for financial content to ensure delivery

Opt-out Rules: No specific opt-out regulations

India

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes (Note: For international traffic, your sender ID will be changed)

  • India Phone Number: Yes (Note: For international traffic, your sender ID will be changed)

  • India Short Code: Yes (Note: For international traffic, your sender ID will be changed)

  • International Phone Number: Yes (Note: Your sender ID will be changed)

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: Yes

  • Generic URL Shortening: No

  • Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 21:00-10:00)

Additional Notes:

  • This market has Local and International traffic and Marketing and Transactional segmentation

  • Sender registration is mandatory only for Local traffic

  • Only 6-letter Alphanumeric senders can be registered

Opt-out Rules: No specific opt-out regulations

Indonesia

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Indonesia Phone Number: No

  • Indonesia Short Code: No

  • International Phone Number: No

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: Yes

  • Generic URL Shortening: Yes

  • Quiet Hours/Do Not Disturb: No

Additional Notes:

  • This market has Local and International traffic segmentation

  • Letter of Authorization (LOA) required for sender ID registration

Opt-out Rules: No specific opt-out regulations

Japan

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: Line (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Japan Phone Number: Yes (Can only be used for local traffic)

  • Japan Short Code: No

  • International Phone Number: No

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: Yes

  • Generic URL Shortening: No (URL whitelisting required)

  • Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 20:00-09:00)

Additional Notes:

  • This market has Local and International traffic segmentation

  • Sender registration is mandatory only for local traffic

Opt-out Rules: No specific opt-out regulations

Kazakhstan

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Kazakhstan Phone Number: No

  • Kazakhstan Short Code: No

  • International Phone Number: No

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: Yes

  • Generic URL Shortening: No

  • Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 21:00-09:00)

Additional Notes:

  • Promotional traffic: Only allowed between 9AM and 9PM (GMT +6) on K'Cell network

  • Sender registration is mandatory on all Kazakhstan networks

Opt-out Rules: No specific opt-out regulations

Kyrgyz Republic

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Kyrgyz Republic Phone Number: Yes (Note: Your sender ID may be changed on some networks)

  • Kyrgyz Republic Short Code: Yes (Note: Your sender ID may be changed on some networks)

  • International Phone Number: Yes (Note: Your sender ID may be changed on some networks)

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: Yes

  • Quiet Hours/Do Not Disturb: No

Opt-out Rules: No specific opt-out regulations

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