> For the complete documentation index, see [llms.txt](https://docs.bird.com/applications/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bird.com/applications/channels/channels/supported-channels/sms/concepts/choose-the-right-sender-availability-and-restrictions-by-country/sms-country-information-guide-asia-a-k.md). # SMS Country Information Guide: Asia (A-K) ### **Afghanistan** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Afghanistan Phone Number: Yes (Note: Your sender ID may be changed on AWCC network) * Afghanistan Short Code: No * International Phone Number: Yes (Note: Your sender ID may be changed on AWCC network) * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes * Generic URL Shortening: No * Quiet Hours/Do Not Disturb: No **Additional Notes**: MTN network requires mandatory sender registration. Both local and international numeric formats are allowed **Opt-out Rules**: No specific opt-out regulations ### **Bangladesh** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes (Note: Your sender ID may be changed to a generic sender on some networks) * Bangladesh Phone Number: Yes (Note: Your sender ID may be changed to a generic sender on some networks) * Bangladesh Short Code: No * International Phone Number: Yes (Note: Your sender ID may be changed to a generic sender on some networks) * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes (On certain networks) * Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed) * Quiet Hours/Do Not Disturb: No **Additional Notes**: * Sender registration is required for Grameen Phone, Robi and Teletalk networks * Numeric senders are only fully supported on Teletalk network * Government, Religion and Gambling content are not allowed **Opt-out Rules**: No specific opt-out regulations ### **Bhutan** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Bhutan Phone Number: Yes * Bhutan Short Code: Yes * International Phone Number: Yes * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Opt-out Rules**: No specific opt-out regulations ### **Brunei Darussalam** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Brunei Phone Number: Yes * Brunei Short Code: Yes * International Phone Number: Yes * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: No * Generic URL Shortening: Yes * Quiet Hours/Do Not Disturb: No **Opt-out Rules**: No specific opt-out regulations ### **Cambodia** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Cambodia Phone Number: Yes (Note: Your sender ID may be changed on some networks) * Cambodia Short Code: Yes (Note: Your sender ID may be changed on some networks) * International Phone Number: Yes (Note: Your sender ID may be changed on some networks) * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes * Generic URL Shortening: No * Quiet Hours/Do Not Disturb: No **Additional Notes**: Smart Axiata network requires sender registration and does not allow numeric senders **Opt-out Rules**: No specific opt-out regulations ### **China** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Long Code (Phone Number) * Promotional SMS: Long Code (Phone Number) * Two-Way Conversations: WeChat (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes (Note: Your sender ID will be changed by operators) * China Phone Number: No * China Short Code: No * International Phone Number: Yes (Note: Your sender ID will be changed by operators) * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes * Generic URL Shortening: No (URL whitelisting required) * Quiet Hours/Do Not Disturb: No **Additional Notes**: * This market has Marketing and Transactional traffic segmentation * Two-way SMS is not available * Sender registration and content whitelisting is mandatory **Opt-out Rules**: No specific opt-out regulations ### **Hong Kong** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Hong Kong Phone Number: Yes (Note: Your sender ID will be changed to a generic sender by all networks) * Hong Kong Short Code: Yes (Note: Your sender ID will be changed to a generic sender by all networks) * International Phone Number: Yes (Note: Your sender ID will be changed to a generic sender by all networks) * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: No * Generic URL Shortening: Yes * Quiet Hours/Do Not Disturb: No **Additional Notes**: Financial organizations: Letter of Authorization (LOA) required for financial content to ensure delivery **Opt-out Rules**: No specific opt-out regulations ### **India** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes (Note: For international traffic, your sender ID will be changed) * India Phone Number: Yes (Note: For international traffic, your sender ID will be changed) * India Short Code: Yes (Note: For international traffic, your sender ID will be changed) * International Phone Number: Yes (Note: Your sender ID will be changed) * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes * Generic URL Shortening: No * Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 21:00-10:00) **Additional Notes**: * This market has Local and International traffic and Marketing and Transactional segmentation * Sender registration is mandatory only for Local traffic * Only 6-letter Alphanumeric senders can be registered **Opt-out Rules**: No specific opt-out regulations ### **Indonesia** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Indonesia Phone Number: No * Indonesia Short Code: No * International Phone Number: No * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes * Generic URL Shortening: Yes * Quiet Hours/Do Not Disturb: No **Additional Notes**: * This market has Local and International traffic segmentation * Letter of Authorization (LOA) required for sender ID registration **Opt-out Rules**: No specific opt-out regulations ### **Japan** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: Line (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Japan Phone Number: Yes (Can only be used for local traffic) * Japan Short Code: No * International Phone Number: No * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes * Generic URL Shortening: No (URL whitelisting required) * Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 20:00-09:00) **Additional Notes**: * This market has Local and International traffic segmentation * Sender registration is mandatory only for local traffic **Opt-out Rules**: No specific opt-out regulations ### **Kazakhstan** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Kazakhstan Phone Number: No * Kazakhstan Short Code: No * International Phone Number: No * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes * Generic URL Shortening: No * Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 21:00-09:00) **Additional Notes**: * Promotional traffic: Only allowed between 9AM and 9PM (GMT +6) on K'Cell network * Sender registration is mandatory on all Kazakhstan networks **Opt-out Rules**: No specific opt-out regulations ### **Kyrgyz Republic** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Kyrgyz Republic Phone Number: Yes (Note: Your sender ID may be changed on some networks) * Kyrgyz Republic Short Code: Yes (Note: Your sender ID may be changed on some networks) * International Phone Number: Yes (Note: Your sender ID may be changed on some networks) * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: No * Generic URL Shortening: Yes * Quiet Hours/Do Not Disturb: No **Opt-out Rules**: No specific opt-out regulations --- # Agent Instructions This documentation is published with GitBook. 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