# SMS Country Information Guide: Asia (L-Z) ### **Lao People's Democratic Republic** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Lao Phone Number: Yes * Lao Short Code: Yes * International Phone Number: Yes * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: No * Generic URL Shortening: Yes * Quiet Hours/Do Not Disturb: No **Opt-out Rules**: No specific opt-out regulations ### **Macao** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Macao Phone Number: Yes * Macao Short Code: Yes * International Phone Number: Yes * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: No * Generic URL Shortening: Yes * Quiet Hours/Do Not Disturb: No **Opt-out Rules**: No specific opt-out regulations ### **Malaysia** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes (Note: Your sender ID will be changed to a random short code by operators) * Malaysia Phone Number: Yes (Note: Your sender ID will be changed to a random short code by operators) * Malaysia Short Code: Yes (Note: Your sender ID will be changed to a random short code by operators) * International Phone Number: Yes (Note: Your sender ID will be changed to a random short code by operators) * Generic Sender ID (Sender IDs that don't clearly identify your brand): Yes (Note: Your sender ID will be changed to a random short code by operators) **Restrictions** * Operator Registration Required: No * Generic URL Shortening: No * Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 20:00-08:00) **Additional Notes**: * This market has Local and International traffic segmentation * All SMS containing URLs and/or phone numbers will be completely blocked by operators, even if previously whitelisted **Opt-out Rules**: No specific opt-out regulations ### **Maldives** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Maldives Phone Number: Yes (Note: STC network additionally supports these senders) * Maldives Short Code: Yes (Note: STC network additionally supports these senders) * International Phone Number: Yes (Note: STC network additionally supports these senders) * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: No * Generic URL Shortening: Yes * Quiet Hours/Do Not Disturb: No **Opt-out Rules**: No specific opt-out regulations ### **Mongolia** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Mongolia Phone Number: No * Mongolia Short Code: No * International Phone Number: No * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: No * Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed) * Quiet Hours/Do Not Disturb: No **Opt-out Rules**: No specific opt-out regulations ### **Myanmar** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Myanmar Phone Number: Yes (Note: Your sender ID may be changed by some networks) * Myanmar Short Code: Yes (Note: Your sender ID may be changed by some networks) * International Phone Number: Yes (Note: Your sender ID may be changed by some networks) * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: No * Generic URL Shortening: Yes * Quiet Hours/Do Not Disturb: No **Additional Notes**: MPT network additionally supports numeric senders and short codes **Opt-out Rules**: No specific opt-out regulations ### **Nepal** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Nepal Phone Number: No * Nepal Short Code: No * International Phone Number: No * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes * Generic URL Shortening: No * Quiet Hours/Do Not Disturb: No **Additional Notes**: NCell network requires mandatory sender registration **Opt-out Rules**: No specific opt-out regulations ### **North Korea** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: Limited support **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): No * North Korea Phone Number: No * North Korea Short Code: No * International Phone Number: No * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes * Generic URL Shortening: No * Quiet Hours/Do Not Disturb: No **Opt-out Rules**: No specific opt-out regulations ### **Pakistan** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes (Note: Your sender ID may be changed to a generic sender on some networks) * Pakistan Phone Number: Yes (Note: Your sender ID may be changed to a generic sender on some networks) * Pakistan Short Code: Yes (Note: Your sender ID may be changed to a generic sender on some networks) * International Phone Number: Yes (Note: Your sender ID may be changed to a generic sender on some networks) * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes (On certain networks) * Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed) * Quiet Hours/Do Not Disturb: No **Additional Notes**: * This market has Local and International traffic segmentation * Different networks have different requirements: * Mobilink & Warid: Alpha senders need registration or will be changed to generic sender * ZONG & SCO Mobile: All sender types supported * Telenor & Ufone: All senders will be changed to short codes regardless of registration status **Opt-out Rules**: No specific opt-out regulations ### **Philippines** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Philippines Phone Number: No * Philippines Short Code: No * International Phone Number: No * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes * Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed) * Quiet Hours/Do Not Disturb: No **Additional Notes**: * This market has Local and International traffic segmentation * Registered sender IDs are only valid within the validity period stated in the LOA * Before end of validity period, customer must submit a new LOA with a new validity period * URL whitelisting is required * Letter of Authorization (LOA) is required for sender ID registration * Online gambling content prohibited for all Offshore Gaming Operators, but permitted for Philippine Inland Gaming Operators (PIGO) under certain conditions **Opt-out Rules**: No specific opt-out regulations ### **Singapore** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Singapore Phone Number: Yes * Singapore Short Code: Yes * International Phone Number: No * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes * Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed) * Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 22:30-07:00) **Additional Notes**: * All unregistered senders will be delivered as "Likely-SCAM" * Must register on the SSIR portal * After registration, you need two separate approvals: 1. Request approval for sending to Singapore 2. Upload the Proof of Registration on the SSIR as an attachment or LOA for the sender ID * Short URLs are not supported **Opt-out Rules**: No specific opt-out regulations ### **South Korea** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: KakaoTalk (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes (Note: Your sender ID will be changed to a random numeric sender ID by operators) * South Korea Phone Number: Yes (Note: Your sender ID will be changed to a random numeric sender ID by operators) * South Korea Short Code: Yes (Note: Your sender ID will be changed to a random numeric sender ID by operators) * International Phone Number: Yes (Note: Your sender ID will be changed to a random numeric sender ID by operators) * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: No * Generic URL Shortening: Yes * Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 20:00-09:00) **Opt-out Rules**: No specific opt-out regulations ### **Sri Lanka** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Sri Lanka Phone Number: No * Sri Lanka Short Code: No * International Phone Number: No * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes * Generic URL Shortening: No * Quiet Hours/Do Not Disturb: No **Additional Notes**: Sender registration is mandatory on Dialog, Etisalat and Hutch networks **Opt-out Rules**: No specific opt-out regulations ### **Taiwan** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: Line (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes (Note: Your sender ID will be changed to a random numeric sender ID by operators) * Taiwan Phone Number: Yes (Note: Your sender ID will be changed to a random numeric sender ID by operators) * Taiwan Short Code: Yes (Note: Your sender ID will be changed to a random numeric sender ID by operators) * International Phone Number: Yes (Note: Your sender ID will be changed to a random numeric sender ID by operators) * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes * Generic URL Shortening: No (URL whitelisting required) * Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 20:00-09:00) **Additional Notes**: URL whitelisting requirements: * All SMS messages with URLs must be pre-approved * The URL/domain must belong to a dedicated domain owned by the business (e.g., teamplus.com.tw, e8d.tw) * Shared or free short URLs are not permitted (e.g., bit.ly, tinyurl, t.co, lihi1, goo.gl) **Opt-out Rules**: No specific opt-out regulations ### **Tajikistan** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Tajikistan Phone Number: Yes * Tajikistan Short Code: Yes * International Phone Number: Yes * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: No * Generic URL Shortening: Yes * Quiet Hours/Do Not Disturb: No **Opt-out Rules**: No specific opt-out regulations ### **Thailand** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: Line (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Thailand Phone Number: No * Thailand Short Code: No * International Phone Number: No * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes * Generic URL Shortening: No (URL whitelisting required) * Quiet Hours/Do Not Disturb: Yes (21:00-09:00) **Additional Notes**: * Sender ID is case sensitive and must match brand name or company name * DND blocking enabled * Strictly no political, religious, racial, unsolicited promotion, adult, part-time, gambling, fake loan, fake job or fake crypto content **Opt-out Rules**: No specific opt-out regulations ### **Timor Leste** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Timor Leste Phone Number: No * Timor Leste Short Code: No * International Phone Number: No * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes * Generic URL Shortening: No * Quiet Hours/Do Not Disturb: No **Additional Notes**: Timor Telkomcel network requires mandatory sender registration **Opt-out Rules**: No specific opt-out regulations ### **Turkmenistan** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Turkmenistan Phone Number: Yes * Turkmenistan Short Code: Yes * International Phone Number: Yes * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: No * Generic URL Shortening: Yes * Quiet Hours/Do Not Disturb: No **Additional Notes**: All sender types can be used but will be changed to random numeric senders due to operator limitations **Opt-out Rules**: No specific opt-out regulations ### **Uzbekistan** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Uzbekistan Phone Number: Yes (Note: Your sender ID may be changed to a generic sender on some networks) * Uzbekistan Short Code: Yes (Note: Your sender ID may be changed to a generic sender on some networks) * International Phone Number: Yes (Note: Your sender ID may be changed to a generic sender on some networks) * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes (On certain networks like 43405) * Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed) * Quiet Hours/Do Not Disturb: No **Opt-out Rules**: No specific opt-out regulations ### **Vietnam** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Vietnam Phone Number: No * Vietnam Short Code: No * International Phone Number: No * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes * Generic URL Shortening: Yes * Quiet Hours/Do Not Disturb: No **Additional Notes**: * This market has Local and International traffic segmentation * Local traffic is further divided into industry sectors (e.g., e-commerce, education, banking, and general) * For local brands, Vietnam business license is required but doesn't guarantee sender ID will be categorized as local * Content whitelisting required * Letter of Authorization (LOA) and Certificate of Incorporation required for sender ID registration **Opt-out Rules**: No specific opt-out regulations --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.bird.com/applications/channels/channels/supported-channels/sms/concepts/choose-the-right-sender-availability-and-restrictions-by-country/sms-country-information-guide-asia-l-z.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.