SMS Country Information Guide: Asia (L-Z)
Lao People's Democratic Republic
Best Messaging Channels by Use Case (Bird's Recommendations)
Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)
Sender Types Supported
Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes
Lao Phone Number: Yes
Lao Short Code: Yes
International Phone Number: Yes
Generic Sender ID (Sender IDs that don't clearly identify your brand): No
Restrictions
Operator Registration Required: No
Generic URL Shortening: Yes
Quiet Hours/Do Not Disturb: No
Opt-out Rules: No specific opt-out regulations
Macao
Best Messaging Channels by Use Case (Bird's Recommendations)
Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)
Sender Types Supported
Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes
Macao Phone Number: Yes
Macao Short Code: Yes
International Phone Number: Yes
Generic Sender ID (Sender IDs that don't clearly identify your brand): No
Restrictions
Operator Registration Required: No
Generic URL Shortening: Yes
Quiet Hours/Do Not Disturb: No
Opt-out Rules: No specific opt-out regulations
Malaysia
Best Messaging Channels by Use Case (Bird's Recommendations)
Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)
Sender Types Supported
Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes (Note: Your sender ID will be changed to a random short code by operators)
Malaysia Phone Number: Yes (Note: Your sender ID will be changed to a random short code by operators)
Malaysia Short Code: Yes (Note: Your sender ID will be changed to a random short code by operators)
International Phone Number: Yes (Note: Your sender ID will be changed to a random short code by operators)
Generic Sender ID (Sender IDs that don't clearly identify your brand): Yes (Note: Your sender ID will be changed to a random short code by operators)
Restrictions
Operator Registration Required: No
Generic URL Shortening: No
Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 20:00-08:00)
Additional Notes:
This market has Local and International traffic segmentation
All SMS containing URLs and/or phone numbers will be completely blocked by operators, even if previously whitelisted
Opt-out Rules: No specific opt-out regulations
Maldives
Best Messaging Channels by Use Case (Bird's Recommendations)
Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)
Sender Types Supported
Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes
Maldives Phone Number: Yes (Note: STC network additionally supports these senders)
Maldives Short Code: Yes (Note: STC network additionally supports these senders)
International Phone Number: Yes (Note: STC network additionally supports these senders)
Generic Sender ID (Sender IDs that don't clearly identify your brand): No
Restrictions
Operator Registration Required: No
Generic URL Shortening: Yes
Quiet Hours/Do Not Disturb: No
Opt-out Rules: No specific opt-out regulations
Mongolia
Best Messaging Channels by Use Case (Bird's Recommendations)
Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)
Sender Types Supported
Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes
Mongolia Phone Number: No
Mongolia Short Code: No
International Phone Number: No
Generic Sender ID (Sender IDs that don't clearly identify your brand): No
Restrictions
Operator Registration Required: No
Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)
Quiet Hours/Do Not Disturb: No
Opt-out Rules: No specific opt-out regulations
Myanmar
Best Messaging Channels by Use Case (Bird's Recommendations)
Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)
Sender Types Supported
Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes
Myanmar Phone Number: Yes (Note: Your sender ID may be changed by some networks)
Myanmar Short Code: Yes (Note: Your sender ID may be changed by some networks)
International Phone Number: Yes (Note: Your sender ID may be changed by some networks)
Generic Sender ID (Sender IDs that don't clearly identify your brand): No
Restrictions
Operator Registration Required: No
Generic URL Shortening: Yes
Quiet Hours/Do Not Disturb: No
Additional Notes: MPT network additionally supports numeric senders and short codes
Opt-out Rules: No specific opt-out regulations
Nepal
Best Messaging Channels by Use Case (Bird's Recommendations)
Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)
Sender Types Supported
Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes
Nepal Phone Number: No
Nepal Short Code: No
International Phone Number: No
Generic Sender ID (Sender IDs that don't clearly identify your brand): No
Restrictions
Operator Registration Required: Yes
Generic URL Shortening: No
Quiet Hours/Do Not Disturb: No
Additional Notes: NCell network requires mandatory sender registration
Opt-out Rules: No specific opt-out regulations
North Korea
Best Messaging Channels by Use Case (Bird's Recommendations)
Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Two-Way Conversations: Limited support
Sender Types Supported
Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): No
North Korea Phone Number: No
North Korea Short Code: No
International Phone Number: No
Generic Sender ID (Sender IDs that don't clearly identify your brand): No
Restrictions
Operator Registration Required: Yes
Generic URL Shortening: No
Quiet Hours/Do Not Disturb: No
Opt-out Rules: No specific opt-out regulations
Pakistan
Best Messaging Channels by Use Case (Bird's Recommendations)
Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)
Sender Types Supported
Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes (Note: Your sender ID may be changed to a generic sender on some networks)
Pakistan Phone Number: Yes (Note: Your sender ID may be changed to a generic sender on some networks)
Pakistan Short Code: Yes (Note: Your sender ID may be changed to a generic sender on some networks)
International Phone Number: Yes (Note: Your sender ID may be changed to a generic sender on some networks)
Generic Sender ID (Sender IDs that don't clearly identify your brand): No
Restrictions
Operator Registration Required: Yes (On certain networks)
Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)
Quiet Hours/Do Not Disturb: No
Additional Notes:
This market has Local and International traffic segmentation
Different networks have different requirements:
Mobilink & Warid: Alpha senders need registration or will be changed to generic sender
ZONG & SCO Mobile: All sender types supported
Telenor & Ufone: All senders will be changed to short codes regardless of registration status
Opt-out Rules: No specific opt-out regulations
Philippines
Best Messaging Channels by Use Case (Bird's Recommendations)
Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)
Sender Types Supported
Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes
Philippines Phone Number: No
Philippines Short Code: No
International Phone Number: No
Generic Sender ID (Sender IDs that don't clearly identify your brand): No
Restrictions
Operator Registration Required: Yes
Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)
Quiet Hours/Do Not Disturb: No
Additional Notes:
This market has Local and International traffic segmentation
Registered sender IDs are only valid within the validity period stated in the LOA
Before end of validity period, customer must submit a new LOA with a new validity period
URL whitelisting is required
Letter of Authorization (LOA) is required for sender ID registration
Online gambling content prohibited for all Offshore Gaming Operators, but permitted for Philippine Inland Gaming Operators (PIGO) under certain conditions
Opt-out Rules: No specific opt-out regulations
Singapore
Best Messaging Channels by Use Case (Bird's Recommendations)
Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)
Sender Types Supported
Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes
Singapore Phone Number: Yes
Singapore Short Code: Yes
International Phone Number: No
Generic Sender ID (Sender IDs that don't clearly identify your brand): No
Restrictions
Operator Registration Required: Yes
Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)
Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 22:30-07:00)
Additional Notes:
All unregistered senders will be delivered as "Likely-SCAM"
Must register on the SSIR portal
After registration, you need two separate approvals:
Request approval for sending to Singapore
Upload the Proof of Registration on the SSIR as an attachment or LOA for the sender ID
Short URLs are not supported
Opt-out Rules: No specific opt-out regulations
South Korea
Best Messaging Channels by Use Case (Bird's Recommendations)
Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Two-Way Conversations: KakaoTalk (You can use your existing number or get a new one from Bird)
Sender Types Supported
Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes (Note: Your sender ID will be changed to a random numeric sender ID by operators)
South Korea Phone Number: Yes (Note: Your sender ID will be changed to a random numeric sender ID by operators)
South Korea Short Code: Yes (Note: Your sender ID will be changed to a random numeric sender ID by operators)
International Phone Number: Yes (Note: Your sender ID will be changed to a random numeric sender ID by operators)
Generic Sender ID (Sender IDs that don't clearly identify your brand): No
Restrictions
Operator Registration Required: No
Generic URL Shortening: Yes
Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 20:00-09:00)
Opt-out Rules: No specific opt-out regulations
Sri Lanka
Best Messaging Channels by Use Case (Bird's Recommendations)
Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)
Sender Types Supported
Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes
Sri Lanka Phone Number: No
Sri Lanka Short Code: No
International Phone Number: No
Generic Sender ID (Sender IDs that don't clearly identify your brand): No
Restrictions
Operator Registration Required: Yes
Generic URL Shortening: No
Quiet Hours/Do Not Disturb: No
Additional Notes: Sender registration is mandatory on Dialog, Etisalat and Hutch networks
Opt-out Rules: No specific opt-out regulations
Taiwan
Best Messaging Channels by Use Case (Bird's Recommendations)
Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Two-Way Conversations: Line (You can use your existing number or get a new one from Bird)
Sender Types Supported
Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes (Note: Your sender ID will be changed to a random numeric sender ID by operators)
Taiwan Phone Number: Yes (Note: Your sender ID will be changed to a random numeric sender ID by operators)
Taiwan Short Code: Yes (Note: Your sender ID will be changed to a random numeric sender ID by operators)
International Phone Number: Yes (Note: Your sender ID will be changed to a random numeric sender ID by operators)
Generic Sender ID (Sender IDs that don't clearly identify your brand): No
Restrictions
Operator Registration Required: Yes
Generic URL Shortening: No (URL whitelisting required)
Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 20:00-09:00)
Additional Notes: URL whitelisting requirements:
All SMS messages with URLs must be pre-approved
The URL/domain must belong to a dedicated domain owned by the business (e.g., teamplus.com.tw, e8d.tw)
Shared or free short URLs are not permitted (e.g., bit.ly, tinyurl, t.co, lihi1, goo.gl)
Opt-out Rules: No specific opt-out regulations
Tajikistan
Best Messaging Channels by Use Case (Bird's Recommendations)
Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)
Sender Types Supported
Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes
Tajikistan Phone Number: Yes
Tajikistan Short Code: Yes
International Phone Number: Yes
Generic Sender ID (Sender IDs that don't clearly identify your brand): No
Restrictions
Operator Registration Required: No
Generic URL Shortening: Yes
Quiet Hours/Do Not Disturb: No
Opt-out Rules: No specific opt-out regulations
Thailand
Best Messaging Channels by Use Case (Bird's Recommendations)
Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Two-Way Conversations: Line (You can use your existing number or get a new one from Bird)
Sender Types Supported
Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes
Thailand Phone Number: No
Thailand Short Code: No
International Phone Number: No
Generic Sender ID (Sender IDs that don't clearly identify your brand): No
Restrictions
Operator Registration Required: Yes
Generic URL Shortening: No (URL whitelisting required)
Quiet Hours/Do Not Disturb: Yes (21:00-09:00)
Additional Notes:
Sender ID is case sensitive and must match brand name or company name
DND blocking enabled
Strictly no political, religious, racial, unsolicited promotion, adult, part-time, gambling, fake loan, fake job or fake crypto content
Opt-out Rules: No specific opt-out regulations
Timor Leste
Best Messaging Channels by Use Case (Bird's Recommendations)
Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)
Sender Types Supported
Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes
Timor Leste Phone Number: No
Timor Leste Short Code: No
International Phone Number: No
Generic Sender ID (Sender IDs that don't clearly identify your brand): No
Restrictions
Operator Registration Required: Yes
Generic URL Shortening: No
Quiet Hours/Do Not Disturb: No
Additional Notes: Timor Telkomcel network requires mandatory sender registration
Opt-out Rules: No specific opt-out regulations
Turkmenistan
Best Messaging Channels by Use Case (Bird's Recommendations)
Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)
Sender Types Supported
Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes
Turkmenistan Phone Number: Yes
Turkmenistan Short Code: Yes
International Phone Number: Yes
Generic Sender ID (Sender IDs that don't clearly identify your brand): No
Restrictions
Operator Registration Required: No
Generic URL Shortening: Yes
Quiet Hours/Do Not Disturb: No
Additional Notes: All sender types can be used but will be changed to random numeric senders due to operator limitations
Opt-out Rules: No specific opt-out regulations
Uzbekistan
Best Messaging Channels by Use Case (Bird's Recommendations)
Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)
Sender Types Supported
Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes
Uzbekistan Phone Number: Yes (Note: Your sender ID may be changed to a generic sender on some networks)
Uzbekistan Short Code: Yes (Note: Your sender ID may be changed to a generic sender on some networks)
International Phone Number: Yes (Note: Your sender ID may be changed to a generic sender on some networks)
Generic Sender ID (Sender IDs that don't clearly identify your brand): No
Restrictions
Operator Registration Required: Yes (On certain networks like 43405)
Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)
Quiet Hours/Do Not Disturb: No
Opt-out Rules: No specific opt-out regulations
Vietnam
Best Messaging Channels by Use Case (Bird's Recommendations)
Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")
Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)
Sender Types Supported
Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes
Vietnam Phone Number: No
Vietnam Short Code: No
International Phone Number: No
Generic Sender ID (Sender IDs that don't clearly identify your brand): No
Restrictions
Operator Registration Required: Yes
Generic URL Shortening: Yes
Quiet Hours/Do Not Disturb: No
Additional Notes:
This market has Local and International traffic segmentation
Local traffic is further divided into industry sectors (e.g., e-commerce, education, banking, and general)
For local brands, Vietnam business license is required but doesn't guarantee sender ID will be categorized as local
Content whitelisting required
Letter of Authorization (LOA) and Certificate of Incorporation required for sender ID registration
Opt-out Rules: No specific opt-out regulations
Was this helpful?