> For the complete documentation index, see [llms.txt](https://docs.bird.com/applications/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bird.com/applications/channels/channels/supported-channels/sms/concepts/choose-the-right-sender-availability-and-restrictions-by-country/sms-country-information-guide-europe-n-z.md). # SMS Country Information Guide: Europe (N-Z) ### **Montenegro** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Montenegro Phone Number: Yes (Note: Your sender ID may be changed on some networks) * Montenegro Short Code: Yes (Note: Your sender ID may be changed on some networks) * International Phone Number: Yes (Note: Your sender ID may be changed on some networks) * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: No * Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed) * Quiet Hours/Do Not Disturb: No **Additional Notes**: Financial organizations: Letter of Authorization (LOA) required for financial content to ensure delivery **Opt-out Rules**: No specific opt-out regulations ### **Netherlands** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Netherlands Phone Number: Yes * Netherlands Short Code: Yes * International Phone Number: Yes * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: No * Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed) * Quiet Hours/Do Not Disturb: No **Additional Notes**: * Netherlands RGTN network is not included in general coverage. Can be added on request * Financial organizations: Letter of Authorization (LOA) required for financial content to ensure delivery **Opt-out Rules**: No specific opt-out regulations ### **Norway** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Norway Phone Number: Yes * Norway Short Code: Yes * International Phone Number: Yes * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: No * Generic URL Shortening: No (URL whitelisting required) * Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 20:00-09:00) **Additional Notes**: * On Telenor network, Alpha senders are not supported and will be converted to local numeric numbers * Short URLs not supported * Financial organizations: Letter of Authorization (LOA) required for financial content to ensure delivery **Opt-out Rules**: No specific opt-out regulations ### **Poland** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Poland Phone Number: No * Poland Short Code: No * International Phone Number: No * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes * Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed) * Quiet Hours/Do Not Disturb: No **Additional Notes**: * Short URLs not supported * Financial organizations: Letter of Authorization (LOA) required for financial content to ensure delivery **Opt-out Rules**: No specific opt-out regulations ### **Portugal** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Portugal Phone Number: Yes * Portugal Short Code: Yes * International Phone Number: Yes * Generic Sender ID (Sender IDs that don't clearly identify your brand): Yes **Restrictions** * Operator Registration Required: No * Generic URL Shortening: Yes * Quiet Hours/Do Not Disturb: No **Opt-out Rules**: No specific opt-out regulations ### **Romania** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Romania Phone Number: Yes (Requires registration or will be converted to short code) * Romania Short Code: No * International Phone Number: No * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes (For some networks) * Generic URL Shortening: No (URL whitelisting required) * Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 20:00-09:00) **Additional Notes**: * Short URLs not supported * You can register sender IDs for a fee or use free short codes generated by operators * Financial organizations: Letter of Authorization (LOA) required for financial content to ensure delivery **Opt-out Rules**: No specific opt-out regulations ### **Russia Federation** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Russia Phone Number: No * Russia Short Code: No * International Phone Number: No * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes (For MTS, MegaFon and Yota networks) * Generic URL Shortening: No (URL whitelisting required) * Quiet Hours/Do Not Disturb: No **Additional Notes**: Sender registration is mandatory only for MTS, MegaFon and Yota networks **Opt-out Rules**: No specific opt-out regulations ### **Serbia** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Serbia Phone Number: Yes (Note: Your sender ID may be changed on some networks) * Serbia Short Code: Yes (Note: Your sender ID may be changed on some networks) * International Phone Number: Yes (Note: Your sender ID may be changed on some networks) * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: No * Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed) * Quiet Hours/Do Not Disturb: No **Additional Notes**: Financial organizations: Letter of Authorization (LOA) required for financial content to ensure delivery **Opt-out Rules**: No specific opt-out regulations ### **Slovakia** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Slovakia Phone Number: No * Slovakia Short Code: No * International Phone Number: No * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: No * Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed) * Quiet Hours/Do Not Disturb: No **Additional Notes**: Financial organizations: Letter of Authorization (LOA) required for financial content to ensure delivery **Opt-out Rules**: No specific opt-out regulations ### **Slovenia** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Slovenia Phone Number: Yes * Slovenia Short Code: Yes * International Phone Number: Yes * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: No * Generic URL Shortening: No (URL whitelisting required) * Quiet Hours/Do Not Disturb: No **Additional Notes**: * Short URLs not supported * Financial organizations: Letter of Authorization (LOA) required for financial content to ensure delivery **Opt-out Rules**: No specific opt-out regulations ### **Spain** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: SMS with a two-way short code **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Spain Phone Number: Yes * Spain Short Code: Yes * International Phone Number: Yes * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: No * Generic URL Shortening: Yes * Quiet Hours/Do Not Disturb: No **Additional Notes**: You can choose between an Alpha Sender, Short Code, or Long Code number for one-way traffic **Opt-out Rules**: No specific opt-out regulations ### **Sweden** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Sweden Phone Number: Yes * Sweden Short Code: Yes * International Phone Number: Yes * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes * Generic URL Shortening: No (URL whitelisting required) * Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 20:00-09:00) **Additional Notes**: * Short URLs not supported * Financial organizations: Letter of Authorization (LOA) required for financial content to ensure delivery **Opt-out Rules**: No specific opt-out regulations ### **Switzerland** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Switzerland Phone Number: Yes * Switzerland Short Code: Yes * International Phone Number: Yes * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: No * Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed) * Quiet Hours/Do Not Disturb: No **Additional Notes**: * Short URLs not supported * Financial organizations: Letter of Authorization (LOA) required for financial content to ensure delivery **Opt-out Rules**: No specific opt-out regulations ### **Turkey** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * Turkey Phone Number: No * Turkey Short Code: No * International Phone Number: No * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes * Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed) * Quiet Hours/Do Not Disturb: No **Additional Notes**: * Mandatory registration required; generic senders not allowed * Short URLs not supported * Financial organizations: Letter of Authorization (LOA) required for all sender ID registration **Opt-out Rules**: No specific opt-out regulations ### **Ukraine** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes (Note: Your sender ID may be changed on some networks) * Ukraine Phone Number: Yes (Note: Your sender ID may be changed on some networks) * Ukraine Short Code: Yes (Note: Your sender ID may be changed on some networks) * International Phone Number: Yes (Note: Your sender ID may be changed on some networks) * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes * Generic URL Shortening: No * Quiet Hours/Do Not Disturb: No **Additional Notes**: Sender registration is mandatory on specific networks **Opt-out Rules**: No specific opt-out regulations ### **United Kingdom** **Best Messaging Channels by Use Case (Bird's Recommendations)** * Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand") * Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird) **Sender Types Supported** * Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes * United Kingdom Phone Number: Yes * United Kingdom Short Code: Yes (Only when provisioned by Bird) * International Phone Number: No * Generic Sender ID (Sender IDs that don't clearly identify your brand): No **Restrictions** * Operator Registration Required: Yes * Generic URL Shortening: No (URL whitelisting required) * Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 20:00-09:00) **Additional Notes**: * Short URLs not supported; URLs must be whitelisted to avoid being blocked * Financial organizations: Letter of Authorization (LOA) required for financial content to ensure delivery **Opt-out Rules**: * Transactional traffic: Opt-out not required * Promotional traffic: Must include an opt-out method (URL or Local number) * If you can't implement opt-out, Bird will add an opt-out URL for you * If you manage opt-outs yourself, inform Bird to remove their opt-out URL to prevent dual opt-out features --- # Agent Instructions This documentation is published with GitBook. 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