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SMS Country Information Guide: Europe (N-Z)

Montenegro

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Montenegro Phone Number: Yes (Note: Your sender ID may be changed on some networks)

  • Montenegro Short Code: Yes (Note: Your sender ID may be changed on some networks)

  • International Phone Number: Yes (Note: Your sender ID may be changed on some networks)

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)

  • Quiet Hours/Do Not Disturb: No

Additional Notes: Financial organizations: Letter of Authorization (LOA) required for financial content to ensure delivery

Opt-out Rules: No specific opt-out regulations

Netherlands

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Netherlands Phone Number: Yes

  • Netherlands Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)

  • Quiet Hours/Do Not Disturb: No

Additional Notes:

  • Netherlands RGTN network is not included in general coverage. Can be added on request

  • Financial organizations: Letter of Authorization (LOA) required for financial content to ensure delivery

Opt-out Rules: No specific opt-out regulations

Norway

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Norway Phone Number: Yes

  • Norway Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: No (URL whitelisting required)

  • Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 20:00-09:00)

Additional Notes:

  • On Telenor network, Alpha senders are not supported and will be converted to local numeric numbers

  • Short URLs not supported

  • Financial organizations: Letter of Authorization (LOA) required for financial content to ensure delivery

Opt-out Rules: No specific opt-out regulations

Poland

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Poland Phone Number: No

  • Poland Short Code: No

  • International Phone Number: No

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: Yes

  • Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)

  • Quiet Hours/Do Not Disturb: No

Additional Notes:

  • Short URLs not supported

  • Financial organizations: Letter of Authorization (LOA) required for financial content to ensure delivery

Opt-out Rules: No specific opt-out regulations

Portugal

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Portugal Phone Number: Yes

  • Portugal Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): Yes

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: Yes

  • Quiet Hours/Do Not Disturb: No

Opt-out Rules: No specific opt-out regulations

Romania

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Romania Phone Number: Yes (Requires registration or will be converted to short code)

  • Romania Short Code: No

  • International Phone Number: No

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: Yes (For some networks)

  • Generic URL Shortening: No (URL whitelisting required)

  • Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 20:00-09:00)

Additional Notes:

  • Short URLs not supported

  • You can register sender IDs for a fee or use free short codes generated by operators

  • Financial organizations: Letter of Authorization (LOA) required for financial content to ensure delivery

Opt-out Rules: No specific opt-out regulations

Russia Federation

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Russia Phone Number: No

  • Russia Short Code: No

  • International Phone Number: No

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: Yes (For MTS, MegaFon and Yota networks)

  • Generic URL Shortening: No (URL whitelisting required)

  • Quiet Hours/Do Not Disturb: No

Additional Notes: Sender registration is mandatory only for MTS, MegaFon and Yota networks

Opt-out Rules: No specific opt-out regulations

Serbia

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Serbia Phone Number: Yes (Note: Your sender ID may be changed on some networks)

  • Serbia Short Code: Yes (Note: Your sender ID may be changed on some networks)

  • International Phone Number: Yes (Note: Your sender ID may be changed on some networks)

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)

  • Quiet Hours/Do Not Disturb: No

Additional Notes: Financial organizations: Letter of Authorization (LOA) required for financial content to ensure delivery

Opt-out Rules: No specific opt-out regulations

Slovakia

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Slovakia Phone Number: No

  • Slovakia Short Code: No

  • International Phone Number: No

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)

  • Quiet Hours/Do Not Disturb: No

Additional Notes: Financial organizations: Letter of Authorization (LOA) required for financial content to ensure delivery

Opt-out Rules: No specific opt-out regulations

Slovenia

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Slovenia Phone Number: Yes

  • Slovenia Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: No (URL whitelisting required)

  • Quiet Hours/Do Not Disturb: No

Additional Notes:

  • Short URLs not supported

  • Financial organizations: Letter of Authorization (LOA) required for financial content to ensure delivery

Opt-out Rules: No specific opt-out regulations

Spain

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: SMS with a two-way short code

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Spain Phone Number: Yes

  • Spain Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: Yes

  • Quiet Hours/Do Not Disturb: No

Additional Notes: You can choose between an Alpha Sender, Short Code, or Long Code number for one-way traffic

Opt-out Rules: No specific opt-out regulations

Sweden

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Sweden Phone Number: Yes

  • Sweden Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: Yes

  • Generic URL Shortening: No (URL whitelisting required)

  • Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 20:00-09:00)

Additional Notes:

  • Short URLs not supported

  • Financial organizations: Letter of Authorization (LOA) required for financial content to ensure delivery

Opt-out Rules: No specific opt-out regulations

Switzerland

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Switzerland Phone Number: Yes

  • Switzerland Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)

  • Quiet Hours/Do Not Disturb: No

Additional Notes:

  • Short URLs not supported

  • Financial organizations: Letter of Authorization (LOA) required for financial content to ensure delivery

Opt-out Rules: No specific opt-out regulations

Turkey

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Turkey Phone Number: No

  • Turkey Short Code: No

  • International Phone Number: No

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: Yes

  • Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)

  • Quiet Hours/Do Not Disturb: No

Additional Notes:

  • Mandatory registration required; generic senders not allowed

  • Short URLs not supported

  • Financial organizations: Letter of Authorization (LOA) required for all sender ID registration

Opt-out Rules: No specific opt-out regulations

Ukraine

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes (Note: Your sender ID may be changed on some networks)

  • Ukraine Phone Number: Yes (Note: Your sender ID may be changed on some networks)

  • Ukraine Short Code: Yes (Note: Your sender ID may be changed on some networks)

  • International Phone Number: Yes (Note: Your sender ID may be changed on some networks)

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: Yes

  • Generic URL Shortening: No

  • Quiet Hours/Do Not Disturb: No

Additional Notes: Sender registration is mandatory on specific networks

Opt-out Rules: No specific opt-out regulations

United Kingdom

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • United Kingdom Phone Number: Yes

  • United Kingdom Short Code: Yes (Only when provisioned by Bird)

  • International Phone Number: No

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: Yes

  • Generic URL Shortening: No (URL whitelisting required)

  • Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 20:00-09:00)

Additional Notes:

  • Short URLs not supported; URLs must be whitelisted to avoid being blocked

  • Financial organizations: Letter of Authorization (LOA) required for financial content to ensure delivery

Opt-out Rules:

  • Transactional traffic: Opt-out not required

  • Promotional traffic: Must include an opt-out method (URL or Local number)

  • If you can't implement opt-out, Bird will add an opt-out URL for you

  • If you manage opt-outs yourself, inform Bird to remove their opt-out URL to prevent dual opt-out features

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