SMS Country Information Guide: Middle East

Bahrain

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Bahrain Phone Number: Yes

  • Bahrain Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: Yes

  • Quiet Hours/Do Not Disturb: No

Opt-out Rules: No specific opt-out regulations

Iran

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Iran Phone Number: No

  • Iran Short Code: No

  • International Phone Number: No

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: Yes

  • Generic URL Shortening: No

  • Quiet Hours/Do Not Disturb: No

Additional Notes: Sender registration is mandatory on all Iran networks

Opt-out Rules: No specific opt-out regulations

Iraq

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Iraq Phone Number: Yes

  • Iraq Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: Yes

  • Quiet Hours/Do Not Disturb: No

Additional Notes: Zain network does not support numeric senders

Opt-out Rules: No specific opt-out regulations

Israel

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Israel Phone Number: Yes

  • Israel Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)

  • Quiet Hours/Do Not Disturb: No

Opt-out Rules: No specific opt-out regulations

Jordan

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Jordan Phone Number: Yes

  • Jordan Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: Yes

  • Quiet Hours/Do Not Disturb: No

Additional Notes:

  • Promotional traffic: Only allowed from 7AM to 9PM local time

  • SMS traffic is divided into local/international and transactional/promotional

  • Two-way SMS is not available

  • Gambling, betting, spam, loan traffic, crypto, forex, and adult content are likely to be blocked

Opt-out Rules: No specific opt-out regulations

Kuwait

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Kuwait Phone Number: No

  • Kuwait Short Code: No

  • International Phone Number: No

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: Yes

  • Generic URL Shortening: No

  • Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 20:00-09:00)

Additional Notes:

  • STC network additionally supports local/international numeric and short code senders

  • Sender registration is mandatory on all networks except STC

Opt-out Rules: No specific opt-out regulations

Lebanon

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Lebanon Phone Number: No

  • Lebanon Short Code: No

  • International Phone Number: No

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)

  • Quiet Hours/Do Not Disturb: No

Opt-out Rules: No specific opt-out regulations

Oman

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Oman Phone Number: No

  • Oman Short Code: No

  • International Phone Number: No

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: Yes

  • Generic URL Shortening: No

  • Quiet Hours/Do Not Disturb: No

Additional Notes:

  • This market has Local and International traffic segmentation

  • Sender registration is mandatory for all Oman networks

  • Letter of Authorization (LOA) is required for sender ID registration only for Local traffic

Opt-out Rules: No specific opt-out regulations

Qatar

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes (Alpha only, no numbers)

  • Qatar Phone Number: No

  • Qatar Short Code: No

  • International Phone Number: No

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: Yes

  • Generic URL Shortening: No

  • Quiet Hours/Do Not Disturb: No

Additional Notes:

  • This market has Local and International traffic segmentation

  • Sender registration is mandatory for all Qatar networks

  • No Objection Certificate (NOC) is required for sender ID registration

Opt-out Rules: No specific opt-out regulations

Saudi Arabia

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Saudi Arabia Phone Number: No

  • Saudi Arabia Short Code: No

  • International Phone Number: No

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: Yes

  • Generic URL Shortening: No

  • Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 22:00-08:00)

Additional Notes:

  • This market has Local/International and Transactional/Promotional traffic segmentation

  • Only international traffic supported

  • For Promotional traffic:

    • Sender name must start with prefix AD- (e.g., AD-YourBrand)

    • Allowed only between 8AM-8PM (summer) or 8AM-7PM (winter)

    • Messages sent outside allowed hours will be queued and delivered at 8AM

    • Opt-out is automatically added

    • Local enterprise clients need opt-ins from end users on operator's DND base

    • Racism, sex, and alcoholic promo content is strictly forbidden

  • For Transactional traffic:

    • No time restriction (delivered instantly)

  • Sender ID is case sensitive

  • Letter of Authorization (LOA) and Certificate of Incorporation required for sender ID registration

  • URL whitelisting is required

Opt-out Rules: No specific opt-out regulations

United Arab Emirates

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: WhatsApp (You can use your existing number or get a new one from Bird)

  • Promotional SMS: WhatsApp (You can use your existing number or get a new one from Bird)

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • UAE Phone Number: No

  • UAE Short Code: No

  • International Phone Number: No

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: Yes

  • Generic URL Shortening: No (URL whitelisting required)

  • Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 20:30-07:30)

Additional Notes:

  • All promotional sender IDs must be prefixed by AD (e.g., AD-YourBrand)

  • Letter of Authorization (LOA) and Certificate of Incorporation required for sender ID registration

Opt-out Rules: No specific opt-out regulations

Yemen

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Yemen Phone Number: Yes

  • Yemen Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: Yes

  • Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)

  • Quiet Hours/Do Not Disturb: No

Additional Notes:

  • Yemen Mobile requires registration otherwise sender ID will be overwritten to INFO

  • On Ytelecom network, all senders will be received with A2PSMS

Opt-out Rules: No specific opt-out regulations

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