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SMS Country Information Guide: Oceania

American Samoa

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • American Samoa Phone Number: Yes

  • American Samoa Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: Yes

  • Quiet Hours/Do Not Disturb: No

Opt-out Rules: No specific opt-out regulations

Australia

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: SMS with a two-way long number

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Australia Phone Number: Yes

  • Australia Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)

  • Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 20:00-11:00)

Additional Notes: Registration required for Alphanumeric Sender IDs

Opt-out Rules: No specific opt-out regulations

Cook Islands

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Cook Islands Phone Number: Yes

  • Cook Islands Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)

  • Quiet Hours/Do Not Disturb: No

Opt-out Rules: No specific opt-out regulations

Fiji

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Fiji Phone Number: Yes

  • Fiji Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: Yes

  • Quiet Hours/Do Not Disturb: No

  • Content Restrictions: Gambling, political and adult content is forbidden

Additional Notes: Two-way SMS not available

Opt-out Rules: No specific opt-out regulations

Guam

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Guam Phone Number: Yes

  • Guam Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: Yes

  • Quiet Hours/Do Not Disturb: No

Opt-out Rules: No specific opt-out regulations

Kiribati

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Kiribati Phone Number: Yes

  • Kiribati Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)

  • Quiet Hours/Do Not Disturb: No

Opt-out Rules: No specific opt-out regulations

Marshall Islands

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Marshall Islands Phone Number: Yes

  • Marshall Islands Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: Yes

  • Quiet Hours/Do Not Disturb: No

Opt-out Rules: No specific opt-out regulations

Micronesia

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Micronesia Phone Number: Yes

  • Micronesia Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: Yes

  • Quiet Hours/Do Not Disturb: No

Opt-out Rules: No specific opt-out regulations

Nauru

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Nauru Phone Number: Yes

  • Nauru Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: Yes

  • Quiet Hours/Do Not Disturb: No

Opt-out Rules: No specific opt-out regulations

New Caledonia

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • New Caledonia Phone Number: Yes

  • New Caledonia Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: Yes

  • Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 22:00-08:00 and during New Caledonia bank holidays)

Additional Notes: Messages sent during quiet hours will be queued and delivered during open hours

Opt-out Rules: No specific opt-out regulations

New Zealand

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Short Code

  • Promotional SMS: Short Code

  • Two-Way Conversations: SMS with a two-way short code

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): No

  • New Zealand Phone Number: No

  • New Zealand Short Code: Yes

  • International Phone Number: No

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)

  • Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 20:00-09:00)

Additional Notes:

  • Alphanumeric Sender IDs are best-effort only

  • For reliable delivery, purchasing a short code is recommended

Opt-out Rules: No specific opt-out regulations

Niue

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Niue Phone Number: Yes

  • Niue Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)

  • Quiet Hours/Do Not Disturb: No

Opt-out Rules: No specific opt-out regulations

Palau

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Palau Phone Number: Yes

  • Palau Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: Yes

  • Quiet Hours/Do Not Disturb: No

Opt-out Rules: No specific opt-out regulations

Papua New Guinea

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Papua New Guinea Phone Number: Yes

  • Papua New Guinea Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: Yes

  • Quiet Hours/Do Not Disturb: No

Opt-out Rules: No specific opt-out regulations

Samoa

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Samoa Phone Number: Yes

  • Samoa Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: Yes

  • Quiet Hours/Do Not Disturb: No

Opt-out Rules: No specific opt-out regulations

Solomon Islands

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Solomon Islands Phone Number: Yes

  • Solomon Islands Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: Yes

  • Quiet Hours/Do Not Disturb: No

Opt-out Rules: No specific opt-out regulations

Tokelau

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Tokelau Phone Number: Yes

  • Tokelau Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)

  • Quiet Hours/Do Not Disturb: No

Opt-out Rules: No specific opt-out regulations

Tonga

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Tonga Phone Number: Yes

  • Tonga Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)

  • Quiet Hours/Do Not Disturb: No

Opt-out Rules: No specific opt-out regulations

Tuvalu

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Tuvalu Phone Number: Yes

  • Tuvalu Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)

  • Quiet Hours/Do Not Disturb: No

Opt-out Rules: No specific opt-out regulations

Vanuatu

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Vanuatu Phone Number: Yes

  • Vanuatu Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: Yes

  • Quiet Hours/Do Not Disturb: No

Opt-out Rules: No specific opt-out regulations

Wallis and Futuna Islands

Best Messaging Channels by Use Case (Bird's Recommendations)

  • Transactional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Promotional SMS: Alphanumeric Sender ID (e.g., "YourBrand")

  • Two-Way Conversations: WhatsApp (You can use your existing number or get a new one from Bird)

Sender Types Supported

  • Alphanumeric Sender ID (Business names like "Bird" or "Netflix" that send one-way messages): Yes

  • Wallis and Futuna Islands Phone Number: Yes

  • Wallis and Futuna Islands Short Code: Yes

  • International Phone Number: Yes

  • Generic Sender ID (Sender IDs that don't clearly identify your brand): No

Restrictions

  • Operator Registration Required: No

  • Generic URL Shortening: No (Only branded URL shortening like yourbrand.link is allowed)

  • Quiet Hours/Do Not Disturb: Yes (Monday-Sunday 22:00-08:00 and during Wallis and Futuna bank holidays)

Additional Notes: Messages sent during quiet hours will be queued and delivered during open hours

Opt-out Rules: No specific opt-out regulations

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