# Register a 10DLC brand via Bird

{% hint style="info" %}
Brand registration costs $4 with an option for additional vetting at a cost of $40 with same day results.
{% endhint %}

1. On the side panel, click **Developer**. You'll be taken to the Developer Dashboard.
2. Under the **Numbers** tab, click **10DLC Compliance**.
3. Click **Create new 10DLC brand**.
4. [Check what is the minimum required information and additional details for a successful Brand Registration](/applications/channels/channels/supported-channels/sms/concepts/united-states-sms-registration/sms-10dlc/brand-registration.md).
5. The registration is for the **customer-facing brand**, which is mentioned in the message content. **Brand details must match the EIN registration to be successfully verified.**  
6. In the 'Company Overview' section, enter the following information in the respective fields:
   * The legal name of the customer-facing company. 
   * The display or DBA (Doing Business As) name that such brand uses.
   * The URL of the corporate business website. No social media websites.
7. From the 'Business Vertical' drop-down, select the primary business vertical of your company.
8. Click **Save and continue**.
9. In the 'Company Registration section, select the following information from the respective drop-downs:
   * The EIN/Tax ID country. Insert 9 digits. 
   * The legal entity type of your company. If you choose 'Public Profit', you will also be required to complete an [Authentication+ (2FA email validation with a brand contact)](https://docs.bird.com/applications/channels/channels/supported-channels/sms/concepts/sms-registration/sms-10dlc/brand-registration#required-brand-information-to-register-a-10dlc) as part of the registration.
   * If applicable, the entity identifier type.
10. Click **Save and continue**.
11. In the 'Company Contact' section, enter the following information in the respective fields:
    * First name of the brand representative (Optional.)
    * Last name of the brand representative (Optional.) 
    * The contact phone number of the brand representative.
    * The contact email of the brand representative.
    * The registered street address of the brand.
    * The city the brand's office is in.
    * The state or province the brand's office is in.
    * The postal code of the brand's office office.
    * The country your office is in.
12. Click **Save and continue**.
13. If you wish to submit your brand for brand vetting, click the **Request brand vetting** toggle to switch it on.
14. Click **Submit brand registry.**

{% hint style="success" %}
You've successfully submitted your brand for 10DLC registration!
{% endhint %}


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