TFN Verification
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Follow these steps to set up your TFN for text messaging
Prohibited Content
n order to send SMS and MMS in the United States or Canada, you must follow local restrictions.
Please be advised that these are TFN Verification best practices based on the carrier's requirements from the United States and Canada and are meant for businesses who reach audiences in these destinations. Recommendations and requirements are subject to change at carriers' discretion.
Required Information - TFN Verification Form
Toll-free Verifications require specific data to be submitted at a minimum to be considered for approval. The information is used to help identify the end business as well as ensure that they have proper measures in place to send compliant messaging traffic. The following data is what is required for a TFN verification request; incomplete requests will be rejected for not having the completed fields or details below:
Business Name
The end business / the business the end-user is engaging with.
Every TFN needs to be associated with the specific customer-facing brand sending the messages.
Corporate Website
The website of the end business. The website URLs or online presence are used for legitimating business information.
You have the options to submit a) www.brand.com or b) Social media URL such as instagram.com/brand or facebook.com/brand .
a) If you submit www.brand.com , you must add a contact email with a similar domain name such as [email protected], otherwise, it will get denied because there is no clear connection between the two.
b) If you submit a social media URL, you must add an [email protected] for the contact person (or any other free email). Otherwise, reviewers will ask you to submit [email protected] and a brand.com website combined.
Business Address
Complete address with street name, house number, city, zip code, state/province and country
Business Compliance Contact
The end business’ contact name, email and phone.
Please note that this will not be used to contact the business during the verification process.
Expected Message Volume
Estimated Monthly Volume of messages. Choose the closest value, and if the customer is ramping please use the value of where the customer is aiming for by the end of 6 months.
Choose one of the listed volumes.
Phone numbers to be verified
Toll Free numbers that are part of this verification request
Submissions of up to 5 numbers under the same end business will be approved without needing to provide an explanation as to needing multiple numbers
Submissions over 5 numbers will need to provide an explanation. Please provide an explanation in the Additional supporting documentation field.
Use Case
Choose the use case(s) that you believe best fits your traffic pattern. If you are sending messages of multiple use-cases with the same toll-free number, please include them all.
As best practice, do not mix marketing/promotional traffic with transactional traffic under the same sender number.
Description of the Use Case / Summary
Description of the use-case/submission (more detail the better). Give details of what are the main use cases for this number and how the number will be presented and used to interact with the end-users.
Explain the use case - how and why will your business use this number for text messages?
Production Message Content
Provide message samples for each of your listed use-cases.
If your messages include URLs or phone numbers, make sure to include these in the samples.
Messaging Opt-in Description
In as much detail, provide how an end-user /subscriber opts into this messaging program. How does the user learn about the text program and how does the user opt-in? Example compliant Text Message Opt-in Language: “[ ] By submitting this form and checking this box, you consent to receive [use case type] text messages from [company name] at the number provided. Consent is optional and not a condition of purchase. Msg & data rates may apply. Msg frequency varies. Unsubscribe at any time by replying STOP or clicking the unsubscribe link (where available). HELP for assistance. Privacy Policy [link] & Terms [link].”
Call-to-action verbiage must include:
☐ Brand Name/Product Description
☐ Message Frequency Disclosure
☐ "Message and Data Rates may apply"
☐ HELP instructions
☐ STOP instructions
☐ Terms and Conditions link (include a link to the message program terms and conditions, or the complete message program terms and conditions language)
☐ Privacy Policy link (include a link to the privacy policy, or language referring to the privacy policy, that indicates that mobile opt-in data will not be shared)
☐ Text message opt-in is optional
☐ For website opt-in, opt-in consent must be for text messages only and not mixed with other types of communications i.e. email/calls.
Messaging Opt-in details
Eg: link to, image of, scanned copy of opt-in language and placement. Provide images of the opt-in process and what call-to-action an end-user is agreeing to. This should be specific to the use cases related to this toll-free verification.
Double check your Opt-in Flow and Call-to-Action for compliance. Important note: the end-business should collect the end-user consent itself, and not use consent acquired from a third party in any way.
ISV/Reseller - Optional
Highly recommended. If this TFN has an ISV business involved, please indicate the ISV name in this field as this will drive efficiencies for bulk verification submissions for the TFN Verification Ops team.
Please note that the TFN Verification submission must be linked and refer to the end-business as the main sender and content provider, so ISV/Reseller field is only optional.
Additional Supporting Details
When relevant, add any additional details that you believe will help with the verification such as Privacy Policy and Terms & Conditions links, additional onboarding controls you have, helpful links, etc. The business reason for using more than 5 TFNs is also meant to be presented in this section.
Optional field.
TFN Verification Rejection Reasons
The "Rejected" status is NOT permanent. You should be able to address the decline reasons by editing your campaign or brand details. You may then re-submit it for approval. You can learn about the specific reason for "Rejected" status in your TFN Compliance view. A Toll-free Number Verification can be either "Accepted" or "Rejected"; rejection always indicates a reason. You can edit, iterate and resubmit your rejected TFN for a new review.
Messaging traffic is monitored in real-time. Any flags for disallowed practices or content will be suspended without further notice. Customers accounts will be reviewed and may be blocked.
1000
Submission Error
Submission Editing Timed Out
The submission editing time has expired
Eligible for Resubmission
1001
Customer Requested Cancellation
Customer Requested Cancellation
Customer requested cancellation of the submission via support
Eligible for Resubmission
1002
Submission Error
Number not provisioned to your Organization
Phone number is not properly provisioned
Not Eligible for Resubmission
1101
Business Information Issues
Business Email Address Must Use an Official Domain
The email address provided must be linked to the business official domain. Email addresses from providers such as Gmail, Yahoo, Outlook, and similar services may be considered if they are directly associated with the business and can be verified on the official business website. The email should clearly reflect the business name or domain to establish credibility.
Eligible for Resubmission
1102
Business Information Issues
Contact Name Must Belong to a Business Representative
The contact name must include the full first and last name of a business representative. Generic names such as 'Admin' or 'Support' are not accepted. The listed person must be authorized to act on behalf of the business.
Eligible for Resubmission
1103
Business Information Issues
Business Name Must Match Official Records
The business name provided does not match the name listed on the corporate website or official documents.
Eligible for Resubmission
1104
Business Information Issues
Official Business Registration Documents Are Required
Documentation or other proof of legitimacy is required due to discrepancies, insufficient information, or questionable details.
Eligible for Resubmission
1105
Business Information Issues
End Business Details Must Be Accurate and Complete
Submissions from ISVs must include the end business's name, contact email, and website.
Eligible for Resubmission
1106
Business Information Issues
Business Information Could Not Be Verified - Contact, Email, Address, or URL Is Invalid
A business whose information cannot be verified and clarification is needed.
Eligible for Resubmission
1107
Business Information Issues
Toll-Free Number Cannot Be Shared Across Multiple Businesses
The same Toll-Free number is being shared for multiple businesses
Eligible for Resubmission
1108
Business Information Issues
Additional Information Requested - Justification for more than 5 numbers per business
More than 5 numbers for a single business have been identified
Eligible for Resubmission
1110
Business Information Issues
Charitable Organization Must Be 501(c)(3) and Provide Valid Accreditation URL for donation solicitation
Charitable organizations soliciting donations must be tax-exempt under Section 501(c)(3) and provide a valid accreditation URL to verify their nonprofit status.
Eligible for Resubmission
1111
Business Information Issues
Doing Business As (DBA) Name Must Be Accurately Provided
The business name or brand listed in the submission does not align with the business details provided. If the company operates under a Doing Business As (DBA) name, the DBA field must be updated with the correct information.
Eligible for Resubmission
1201
Business Website Issues
Website Must Be Established and Active
The website is incomplete, hasn't launched yet, lacks sufficient business information, or does not establish credibility.
Eligible for Resubmission
1202
Business Website Issues
Social Platform Must Be Established and Active
The social platform provided is newly created, inactive, or lacks sufficient content to establish the business's credibility.
Eligible for Resubmission
1203
Business Website Issues
Website Is Password Protected or Requires Login
The provided website is password protected or requires login credentials, preventing verification of business information
Eligible for Resubmission
1204
Business Website Issues
Invalid or Inaccessible Website URL
The submitted website URL is invalid, inaccessible, or no longer active.
Eligible for Resubmission
1205
Business Website Issues
Business website URL must display branding
The provided URL does not reflect the business name or branding, making it unverifiable. Unique system-generated URLs, such as those from third-party e-commerce platforms or URL shorteners, will not be accepted unless they clearly establish a connection to the business.
Eligible for Resubmission
1206
Business Website Issues
Privacy Policy or Terms & Conditions URL Is Missing, Inaccessible, or Lacks Content
The privacy policy and/or terms and conditions URL is not accessible/ was not provided/ has no content
Eligible for Resubmission
1301
Message Program Detail Issues
Independent Software Vendor (ISV) or Reseller Name Must Be Provided
The end business is using an ISV but the field remains blank
Eligible for Resubmission
1302
Message Program Detail Issues
Projected Message Volume Exceeds Use Case Limits
The requested message volume is disproportionately high for the stated use case or business size.
Eligible for Resubmission
1303
Message Program Detail Issues
Use Case and Use Case Summary Inconsistent
Use Case does not align with Use Case Summary
Eligible for Resubmission
1304
Message Program Detail Issues
Use Case Summary is Incomplete
Use case summary is very generic and/or incomplete.
Eligible for Resubmission
1305
Message Program Detail Issues
Opt-In Workflow Must Match the Submission Details
The opt-in workflow mentioned differs from the opt-in provided.
Eligible for Resubmission
1306
Message Program Detail Issues
Message Content Does Not Align with Use Case or is Incomplete
The production message content must match the approved use case and include all required details.
Eligible for Resubmission
1307
Message Program Detail Issues
HELP Keyword Response Must Meet Compliance Requirements
The HELP response provided is non-compliant.
Eligible for Resubmission
1308
Message Program Detail Issues
Age-Gated Program Not Properly Identified in Submission
The program includes age-gated content, but the required age restriction selection was not properly indicated in the submission.
Eligible for Resubmission
1309
Message Program Detail Issues
Political Campaigns Must Have a Campaign Verify Token
All political messaging campaigns will soon be required to have a Campaign Verify token. Campaign Verify is a nonpartisan service that verifies the identity of political organizations and candidates. This verification is mandatory to ensure transparency and compliance with messaging regulations. Political campaigns that do not have a Campaign Verify token will not be accepted. Customers will be notified once this requirement is enforced.
Eligible for Resubmission
1310
Message Program Detail Issues
Political Campaigns Must Submit an FEC Committee ID or State-Level Equivalent
Political candidates and organizations are required to submit a valid Federal Election Commission (FEC) Committee ID for federal-level campaigns. For state-level campaigns, a valid state committee registration number or equivalent documentation must be provided.
Eligible for Resubmission
1311
Message Program Detail Issues
Confirmation Message Missing Required Details
Recurring messaging campaigns must send a confirmation message after opt-in, clearly stating enrollment, opt-out instructions, and key details.
Eligible for Resubmission
1401
Opt-in and Consent Issues
Single Opt-In for Multiple Use Cases Is Not Allowed
A single opt-in cannot cover multiple use case types (e.g., promotional and informational). Each use case must have a separate opt-in to ensure users are fully aware of and consent to the specific types of messages they will receive. Combining use cases violates user choice and consent.
Eligible for Resubmission
1402
Opt-in and Consent Issues
Consent for Messaging Cannot Be Part of Other Agreements
Messaging consent must not be bundled into unrelated agreements such as terms and conditions, privacy policies, or general account agreements. Consent must be explicit, standalone, and directly related to the messaging use case.
Eligible for Resubmission
1403
Opt-in and Consent Issues
Marketing Messages Require Express Written Consent
Marketing messages require explicit written consent, which cannot be implied or verbal unless explicitly accompanied by written confirmation. Users must clearly understand they are agreeing to receive promotional or advertising communications.
Eligible for Resubmission
1404
Opt-in and Consent Issues
Agreeing to Receive Messages Must Be Optional
Users must not be required to opt-in to receive messages as a condition for completing unrelated actions (e.g., creating an account, making a purchase). Messaging consent must be optional and separate.
Eligible for Resubmission
1405
Opt-in and Consent Issues
Opt-Ins Must Clearly Reflect the End Business
Opt-ins submitted by ISVs must clearly identify the end business collecting consent.
Eligible for Resubmission
1406
Opt-in and Consent Issues
Opt-In Does Not Match the Use Case
The opt-in provided does not align with the use case described in the submission, or the use case described in the submission is not explicitly stated in the messaging consent. For example, the opt-in references marketing messages, but the use case summary in the submission states it is for account notifications.
Eligible for Resubmission
1407
Opt-in and Consent Issues
Opt-In Checkbox is Pre-selected
Pre-selected options for consent do not qualify as valid opt-ins because they fail to provide users with a clear choice to consent
Eligible for Resubmission
1408
Opt-in and Consent Issues
Opt-In URL Not Accessible
The opt-in URL provided is either inaccessible, hidden behind a login page, or does not lead to the intended opt-in content.
Eligible for Resubmission
1409
Opt-in and Consent Issues
Opt-In Example Must Be Complete, Branded, and Legible
The opt-in example provided is cropped, incomplete, or lacks branding to identify the business collecting consent. The text in the image is illegible.
Eligible for Resubmission
1410
Opt-in and Consent Issues
Verbal Consent Script Must Be Provided for Approval
For verbal consent, a detailed script is required to demonstrate how users are informed and how their consent is collected. Without this, compliance cannot be verified.
Eligible for Resubmission
1411
Opt-in and Consent Issues
Opt-In Consent Cannot Be Reused or Shared Across Programs
Consent cannot be transferred or shared between businesses or for use cases other than the one explicitly specified during the opt-in process. Each business must collect consent directly from the end user for their specific messaging.
Eligible for Resubmission
1412
Opt-in and Consent Issues
Age Gate Not Present or Does Not Meet Requirements
Messages promoting products or services that require age verification must include a robust age gate to restrict access to underage users
Eligible for Resubmission
1413
Opt-in and Consent Issues
Opt-in - Consent for Messaging is a Requirement for Service
The opt-in language is missing or is not clearly requesting consent for messaging to the end user.
Eligible for Resubmission
1414
Opt-in and Consent Issues
Opt-in - No Opt-in Provided
No opt-in URL or image was provided
Eligible for Resubmission
1415
Opt-in and Consent Issues
Opt-in Relies on Organizational or Government Exemption. Valid Opt-in is Required for All Toll-free Submissions
The opt-in provided relies on organizational or government exemption
Eligible for Resubmission
1416
Opt-in and Consent Issues
Double Opt-in Required for Intended Use Case
The intended use case submitted requires a double opt-in
Eligible for Resubmission
1417
Opt-in and Consent Issues
Shopping Cart Reminder Programs Must Comply with Opt-In, Privacy, and Messaging Standards
Shopping cart reminder message programs must adhere to specific opt-in, privacy, and content requirements. Failure to comply with these guidelines may result in denial of the message program.
Eligible for Resubmission
1418
Opt-in and Consent Issues
Call-to-Action Missing Required Disclosures
The Call-to-Action (opt-in) must clearly inform consumers about the messaging campaign and ensure proper consent.
Eligible for Resubmission
1501
Privacy Policy or Terms and Conditions Issues
Privacy Policy Required if Personal Data Is Collected
Businesses that collect personal data must provide a publicly accessible privacy policy that clearly explains how data is collected, stored, and used.
Eligible for Resubmission
1502
Privacy Policy or Terms and Conditions Issues
Privacy Policy Mentions Sharing of Personal Data
The privacy policy includes language that indicates personal data may be shared, sold, or rented to third parties
Eligible for Resubmission
1503
Privacy Policy or Terms and Conditions Issues
Opt-In Data Cannot Be Shared, Transferred, Rented, or Sold to Third Parties
Opt-in consent must be a direct 1:1 agreement between the consumer and the message sender. Sharing, transferring, renting, or selling opt-in data to third parties is strictly prohibited.
Eligible for Resubmission
1504
Privacy Policy or Terms and Conditions Issues
SMS Terms and Conditions Must Be Accessible and Compliant
SMS Terms and Conditions must be accessible and include all necessary program details.
Eligible for Resubmission
1601
High Risk
High Risk - Known Spam Campaign
The submitted business or messaging content has been flagged as part of a known spam campaign or associated with fraudulent activity.
Not Eligible for Resubmission
1602
High Risk
High Risk - Submission Contains Fraudulent or Misleading Content
The submission contains fraudulent or misleading content, which is not permitted.
Not Eligible for Resubmission
1603
High Risk
High Risk - Known Phishing Campaign
The business or messaging content has been flagged as part of a known phishing campaign or associated with fraudulent activity
Not Eligible for Resubmission
1604
High Risk
High Risk - Submission Flagged for High-Risk Domain Reputation
The submitted website domain has been flagged for a high-risk reputation, indicating potential association with fraudulent or unsafe activity.
Not Eligible for Resubmission
1605
High Risk
High Risk - Submission Flagged for Potential Fraud Risk
A business related to fraudulent activity
Not Eligible for Resubmission
1606
High Risk
High Risk - Submission Contains Deceptive Marketing Practices
Messages promoting deceptive marketing content
Not Eligible for Resubmission
1607
High Risk
High Risk - Public URL Shorteners Are Not Allowed; Use a Branded URL
The website URL was created using a public URL shortener service
Eligible for Resubmission
1608
High Risk
High Risk - Non-Secured URLs (http://) Are Not Allowed
Website's URL does not use encryption to protect information and could expose users to potential risks
Eligible for Resubmission
1609
High Risk
High Risk - Submission Flagged for High-Risk Domain Issues
URLs that are flagged during a domain inspection are considered high risk
Not Eligible for Resubmission
1701
Disallowed Content
Disallowed Content - Cannabis, CBD, or Other Illegal Substances
Messages promoting federally illegal substances, including marijuana, THC products, or CBD products.
Not Eligible for Resubmission
1702
Disallowed Content
Disallowed Content – Prescription Drugs or Controlled Substances
Messages promoting prescriptions drugs or controlled substances
Not Eligible for Resubmission
1703
Disallowed Content
Disallowed Content - Loan Marketing
Messages promoting payday loans, high-interest lending, or cash advances.
Not Eligible for Resubmission
1704
Disallowed Content
Disallowed Content - Third-Party Debt Collection
Messages sent by third-party agencies attempting to collect debts on behalf of other companies or institutions are not permitted
Not Eligible for Resubmission
1705
Disallowed Content
Disallowed Content - Gambling or Betting
Messages promoting gambling activities, including online casinos, betting, or lotteries, are strictly prohibited.
Not Eligible for Resubmission
1706
Disallowed Content
Disallowed Content - Sweepstakes or Contests
Messages promoting sweepstakes, contests, or giveaways.
Not Eligible for Resubmission
1707
Disallowed Content
Disallowed Content - Stock Alerts
Messages providing stock alerts, market updates, or investment notifications are not permitted.
Not Eligible for Resubmission
1708
Disallowed Content
Disallowed Content - Cryptocurrency
Messages promoting cryptocurrency sales, trading platforms, wallets, or investment opportunities.
Not Eligible for Resubmission
1709
Disallowed Content
Disallowed Content - Risk Investment Opportunities
Messages promoting high-risk investments that can result in significant financial losses
Not Eligible for Resubmission
1710
Disallowed Content
Disallowed Content - Debt Reduction or Debt Consolidation
Messages promoting services related to debt reduction or debt consolidation
Not Eligible for Resubmission
1711
Disallowed Content
Disallowed Content - Credit Repair
Messages promoting credit repair businesses
Not Eligible for Resubmission
1712
Disallowed Content
Disallowed Content - Third-Party Lead Generation or Multi-Level Marketing
Messages promoting third-party lead generation services or multi-level marketing (MLM) programs are not permitted.
Not Eligible for Resubmission
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