Content Blocks

Create fully customized email sections using raw HTML and Liquid code for maximum flexibility.

Overview

Content blocks give you the flexibility to create fully customized sections in your emails using raw HTML code. Whether you're embedding a unique layout, custom styles, or third-party widgets, HTML content blocks offer complete creative control.

This guide will walk you through how to create, edit, and use HTML content blocks safely and effectively.

A content block is a customizable section where you can input and manage raw HTML. Unlike standard drag-and-drop blocks (e.g., text, image, button) which you can save from the drag and drop editor, HTML-based content blocks allow you to define your content with advanced liquid code with full HTML flexibility.

Use an HTML block when:

• You need design or layout flexibility beyond the standard blocks

• You want to define conditional logic or use Liquid templating code

• You need pixel-perfect control over styling for branding or compliance

• You’re importing pre-coded templates from external tools