# Message templates

Message templates are customizable, reusable messages that you can send on any installed communication channel.

Once published, message templates will be discoverable in your template library, where they can be used in Flows, sent by an Inbox agent during a conversation with a customer, or distributed to an audience in Campaigns. 

### Get started

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Create a message template</strong></td><td>Create your first message template.</td><td></td><td><a href="message-templates/quickstarts/create-a-message-template">create-a-message-template</a></td></tr></tbody></table>

### How-to

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Create message templates for WhatsApp</strong></td><td>Discover how to create different message types for WhatsApp.</td><td></td><td><a href="message-templates/how-to/whatsapp-message-templates">whatsapp-message-templates</a></td></tr><tr><td><strong>Create message templates for Apple Messages</strong></td><td>Discover how to create different message types for Apple Messages.</td><td></td><td><a href="message-templates/how-to/apple-messages-for-business">apple-messages-for-business</a></td></tr><tr><td><strong>Create an SMS message template</strong></td><td>Discover how to create a message template for SMS.</td><td></td><td><a href="message-templates/how-to/create-an-sms-message-template">create-an-sms-message-template</a></td></tr></tbody></table>