# Localization Localization is an important part of communicating with your customers in a way that feels personalized and relevant. When creating a message template in Studio, you can localize both the language of your text and any rich media that you’re using, such as images. ### How localization works When you use a localized message template in [Campaigns](/applications/campaigns/campaigns.md), [Flows](/applications/automation/flows.md), or [Inbox](/applications/inbox/inbox.md), MessageBird will use information from [Contacts](/applications/audience/contacts.md) to establish the language that each contact will receive. For example, if you’re using a localized message template in Campaigns, and your audience is made up of some contacts with ‘English’ as their preferred language and some contacts with ‘Dutch’ as their preferred language, you can configure your campaign to send in both of those languages. Contacts with 'English' as their preferred language will receive the message in English, and contacts with "Dutch" as their preferred language will receive the message in Dutch. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.bird.com/applications/content/message-templates/concepts/localization.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.