# Reply to open conversation message template

WhatsApp reply to open conversation message templates are used for continuing conversations that customers have started, or that you have started by sending a [WhatsApp approved message template](https://docs.bird.com/applications/content/message-templates/concepts/whatsapp-message-templates/whatsapp-approved-message-templates).

{% hint style="info" %}
Reply to open conversation message templates don't need to be approved by WhatsApp.
{% endhint %}