Google Ads

Overview

With our Google Ads integration, you can automatically push customer segments from your platform to Google Ads as Customer Match lists. This allows you to run personalized ads across Search, YouTube, Gmail, and the Display Network using your own first-party data.

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What You Can Do with This Integration

• Sync segments like abandoned cart users, high-value customers, or new signups to Google Ads.

• Keep audience lists automatically up to date.

• Power personalized retargeting and lookalike campaigns in Google Ads.

Requirements

• A Google Ads account with Customer Match enabled.

• Admin access to both your marketing platform and your Google Ads account.

• Your Google Ads account must have a minimum ad spend history to use Customer Match (Google's requirement).

Setup Instructions

Step 1: Connect Your Google Ads Account

• Go to Settings > Connectivity > Integrations in your platform.

• Search and select Google Ads under Marketplace

• Click Install Google Ads

• Provide the following details:

  • Connector Name

  • Provide your Customer ID. Your customer ID will be displayed in the "Account information" section at the top of the page of your Google Ads account. Do not include the "-" hyphens in the ID, please enter only numbers.

  • Share Login Customer ID: The identifier that represents the Google Ads manager account (formerly known as My Client Center or MCC). It may be the same as the customer ID above. Do not include the "-" hyphens in the ID, please enter only numbers.

• Sign in and Authenticate with your Google account.

• Grant permission to manage the integration

Step 2. Map Segments to Google Ads Lists

• Navigate to Config tab of your connector and click on View Data Flow

• On the data flow, navigate to Configuration tab

• Under the Source section

  • Enable the Fetch All On First Run toggle to allow syncing of existing contacts in the segment not just when a new contact is added.

• You can leave the Source Attributes empty to allow the default attribute mapping

• Select the Source Segment you want to sync to Google Ads list

• Under the Destination section

  • Enter the User List ID

    For example, if your list resource name is 'customers/2638025854/userLists/8989315908', the list id is 8989315908

  • Toggle ON the Remove All Existing Users if you want only the selected segment to sync as users and remove any existing users in the Google Ads list

• Click on Save Configuration

• Once saved, you can enable the data flow by toggle at the top

To create more Segment and Google Ads List mappings:

• Go to Settings > AI & Automation > Data flows

• Clone the existing data flow called Google Ads Customer Match User List Sync

• In the Configuration tab

  • Update the Source segment in the Source section

  • Update the Google List ID in the Destination section

  • Click on Save Configuration and Enable the data flow

💡 Make sure you're logged into the correct Google Ads account before connecting.