Google Ads

Overview

With our Google Ads integration, you can automatically push customer segments from your platform to Google Ads as Customer Match lists. This allows you to run personalized ads across Search, YouTube, Gmail, and the Display Network using your own first-party data.

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What You Can Do with This Integration

• Sync segments like abandoned cart users, high-value customers, or new signups to Google Ads.

• Keep audience lists automatically up to date.

• Power personalized retargeting and lookalike campaigns in Google Ads.

Requirements

• A Google Ads account with Customer Match enabled.

• Admin access to both your marketing platform and your Google Ads account.

• Your Google Ads account must have a minimum ad spend history to use Customer Match (Google's requirement).

Setup Instructions

Step 1: Connect Your Google Ads Account

1. Go to Admin Console > Integrations in your platform.

2. Select Add Integration > Google Ads and click Add new connector.

3. Authenticate with your Google account.

   1. Give a name of the connector

   2. Provide your customer ID. Your customer ID will be displayed in the "Account information" section at the top of the page of your Google Ads account.

   3. Share Login Customer ID: The identifier that represents the Google Ads manager account (formerly known as My Client Center or MCC). It may be the same as the customer ID above.

4. Grant permission to manage the integration

Step 2. Map Segments to Google Ads Lists

1. Navigate to Config tab of your connector

1. Click on Configure attributes. Select Source segment in Bird and enter the User List Id of your Google List to map. Click Save.

1. Click on Enable under Google Ads Customer Match User List Sync

2. To create more Segment and Google Ads List mappings:

   1. Go to Workflows > Data flows

   2. Click on Create data flow.

      1. Give it name

      2. Select source as Workspace contacts

      3. Select destination as Google Ads (googleadslist)

   3. Click Create and continue

1. Select source segment and input Google list ID

2. Click on Save and then Enable data flow

💡 Make sure you're logged into the correct Google Ads account before connecting.