# Google Ads

## Overview

With our **Google Ads integration**, you can automatically push customer segments from your platform to Google Ads as **Customer Match lists**. This allows you to run personalized ads across Search, YouTube, Gmail, and the Display Network using your own first-party data.

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### What You Can Do with This Integration

* Sync segments like **abandoned cart users**, **high-value customers**, or **new signups** to Google Ads.
* Keep audience lists **automatically up to date**.
* Power personalized **retargeting** and **lookalike campaigns** in Google Ads.

### Requirements

* A **Google Ads account** with Customer Match enabled.
* Admin access to both your marketing platform and your Google Ads account.
* Your Google Ads account must have a **minimum ad spend history** to use Customer Match (Google's requirement).

### Setup Instructions

#### Step 1: Connect Your Google Ads Account

* Go to **Settings > Connectivity > Integrations** in your platform.
* Search and select **Google Ads** under Marketplace 

<figure><img src="/files/bX3IGyCWA6XQ5gOfNWnN" alt="" width="375"><figcaption></figcaption></figure>

* Click **Install Google Ads**

<figure><img src="/files/ARhYhapn2bceQrxKiwQY" alt=""><figcaption></figcaption></figure>

* Provide the following details:
  * Connector Name
  * Provide your Customer ID. Your customer ID will be displayed in the "Account information" section at the top of the page of your Google Ads account. **Do not include the "-" hyphens in the ID, please enter only numbers.**
  * Share Login Customer ID: The identifier that represents the Google Ads manager account (formerly known as My Client Center or MCC). It may be the same as the customer ID above. **Do not include the "-" hyphens in the ID, please enter only numbers.**

<figure><img src="/files/8eEY8qmhLcwTCa2Nbs6u" alt=""><figcaption></figcaption></figure>

* Sign in and Authenticate with your Google account.&#x20;
* Grant permission to manage the integration

<figure><img src="/files/dSkBHSEgL2yRcOhJmXr5" alt=""><figcaption></figcaption></figure>

#### Step 2. Map Segments to Google Ads Lists

* Navigate to **Config** tab of your connector and click on **View Data Flow**

<figure><img src="/files/7rVWog9UZaQ7NkeOPQe0" alt=""><figcaption></figcaption></figure>

* On the data flow, navigate to Configuration tab
* Under the Source section
  * Enable the **Fetch All On First Run** toggle to allow syncing of existing contacts in the segment not just when a new contact is added.

<figure><img src="/files/MMFi8XDiiNXqmRyxAi5A" alt=""><figcaption></figcaption></figure>

* You can leave the **Source Attributes** empty to allow the default attribute mapping
* Select the **Source Segment** you want to sync to Google Ads list

<figure><img src="/files/5Wr0KbfivaWmKUFUmOB8" alt=""><figcaption></figcaption></figure>

* Under the Destination section
  * Enter the **User List ID**

    For example, if your list resource name is 'customers/2638025854/userLists/8989315908', the list id is 8989315908
  * Toggle ON the **Remove All Existing Users** if you want only the selected segment to sync as users and remove any existing users in the Google Ads list

<figure><img src="/files/4yjPQK8X9umSJBT7DQrA" alt=""><figcaption></figcaption></figure>

* Click on **Save Configuration**
* Once saved, you can enable the data flow by toggle at the top&#x20;

<figure><img src="/files/HEpkSydD0QBjLJbAtQsz" alt=""><figcaption></figcaption></figure>

To create more Segment and Google Ads List mappings:

* Go to **Settings > AI & Automation > Data flows**&#x20;
* Clone the existing data flow called **Google Ads Customer Match User List Sync**

<figure><img src="/files/MqoSFzkrXafxxknRLAb4" alt=""><figcaption></figcaption></figure>

* In the **Configuration** tab
  * Update the **Source segment** in the **Source section**
  * Update the **Google List ID** in the **Destination section**
  * Click on **Save Configuration** and **Enable** the data flow

> 💡 Make sure you're logged into the **correct Google Ads account** before connecting.


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