Messaging Features & Restrictions

• Supported Features

• Content Restrictions

• Limitations

  • Messages

  • Channels & Templates

Supported Features

	Supported?
Send text	✔️
Receive text	✔️
Send audio	✔️
Receive audio	✔️
Send images	✔️
Receive images	✔️
Send video	✔️
Receive video	✔️
Send files	✔️
Receive files	✔️
Send location	✔️
Receive location	✔️
Send GIFs	✔️
Receive GIFs	✔️
Buttons	✔️

Content Restrictions

The WhatsApp Business API can be used to support, notify or alert your customers. Marketing use cases are not supported by WhatsApp, and your application will not be approved for marketing content. Certain business verticals are also not allowed on WhatsApp. You can read further information about which use cases are supported on this page: What are the use cases for WhatsApp Business?

Limitations

Messages

There is a limit to the number of messages you can send. The daily limit is based on which tier you are in.

• Tier 1: Allows your company to send messages to 1K customers per day.

• Tier 2: Allows your company to send messages to 10K customers per day.

• Tier 3: Allows your company to send messages to 100K customers per day.

Every account starts with Tier 1, and it will be automatically upgraded to the next tier if the quality rating is not in the red state. When upgraded, it sends 2x the number of messages of its current limit in a maximum window of 7 days. It is currently not yet possible to check your quality rating on the MessageBird platform.

Unfortunately, Facebook does not provide information on when an account has been restricted. For this reason, we cannot proactively inform you of this. If you believe that your account has been restricted, please contact our support team with the WhatsApp channel name and the email that is linked to your account so that we can check this for you.

More details about the tiers and quality ratings can be found here.

Note: The earliest your tier can be updated is after 2 days. This cannot be done manually.

Channels & Templates

Each Unverified WhatsApp Business Account starts with a limit of 2 channels, If your account is verified, and you don't have a Custom Professional Plan, you are eligible for up to 5 channels in your dashboard, and each WABA can hold up to 250 templates.