> For the complete documentation index, see [llms.txt](https://docs.bird.com/taxi/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bird.com/taxi/connectors/blueshift-connector/setting-up-personalisation-for-blueshift.md).

# Setting up personalisation for Blueshift

Blueshift uses liquid to personalise emails:

\#{{user.name}}

You can read more here: <https://help.blueshift.com/hc/en-us/articles/115002708213-Personalization-using-Liquid>

These can be set up in the [personalisation](/taxi/dynamic-content-segmentation-and-personalisation/personalisation/what-is-personalisation.md) settings in Taxi.

![](https://taxi-for-email.intercom-attachments-7.com/i/o/398346822/52bd474cb2a0679c2da3cb0e/PQIfNNrbaIKmkTOUDNasyLJ3Kh4ZlgYrTe7wewM_seutARlco9_Fy4lVE7I9HPKXZyWOVQnlmwidVKZnXpcFuzPZksYO3g1PGg1Ga0kQ4uQQL-oYQzjciQZOcgj_NfuDNzxpgs9q%3Ds0)

These will become available in rich text fields in the editor.

![](https://taxi-for-email.intercom-attachments-7.com/i/o/398346828/a9ec97e55c8746717378aff7/WH4DhVq5HcLdvpud4ufMZXcnb7sRt-EqUx_tmKT2Mm89LG5lTejn7FgSxVSNzlMF77qyw0xbee2zrSgRdiWAC6nbOQPEyTtipub5e3_dtCyp4Lcn5vnm-tJN__NvI91UM8bDvVhg%3Ds0)

You can add as much or as little code here as you like, so it’s possible to use liquid to do things like use a default name:

|   |
| - |