> For the complete documentation index, see [llms.txt](https://docs.bird.com/taxi/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bird.com/taxi/connectors/blueshift-connector/taxi-and-the-blueshift-connector.md).

# Taxi and the Blueshift connector

If you build your emails in Taxi for Email and send them via Blueshift, our Blueshift connector will save you time and reduce risk throughout the process. It does this by allowing you to directly create or update Blueshift templates from Taxi.

Using the connector means you won’t have to manually download the HTML and upload or paste it into Blueshift. You can export directly out of Taxi at the click of a button meaning a more seamless email creation process in Taxi. This automation and reduced number of manual steps mean there is less risk of errors, so you can be confident in last-minute content changes.

The Blueshift connector also makes it much easier to create and export targeted emails. The power of Taxi’s [personalisation](https://docs.messagebird.com/taxi/Dynamic%20content,%20segmentation%20and%20personalisation/Personalisation/what-is-personalisation) and [segmentation](https://docs.messagebird.com/taxi/Dynamic%20content,%20segmentation%20and%20personalisation/Segmentation/what-is-segmentation) features can be used with this connector.

Read Next:

[Setting up the Blueshift Connector](https://docs.messagebird.com/taxi/Connectors/Blueshift%20Connector/setting-up-the-blueshift-connector)


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