> For the complete documentation index, see [llms.txt](https://docs.bird.com/taxi/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bird.com/taxi/connectors/eloqua-connector/setting-up-personalisation-for-eloqua.md).

# Setting up personalisation for Eloqua

Before setting up personalisation in Taxi from Eloqua, you'll need to [set up personalisation](https://docs.messagebird.com/taxi/Dynamic%20content,%20segmentation%20and%20personalisation/Personalisation/setting-up-personalisation-fields) in your account.

Personalisation fields in Eloqua use the following style of notation:

\<span class=eloquaemail >FirstName\</span>

These are set up in the personalisation settings in Taxi. Below is what this will look like in Taxi

![](https://2516523503-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMq0EQG9Ff46ZMsrIBcVn%2Fuploads%2Fgit-blob-b7bc87a0b44f278e1b096ba95608407043595f2d%2Fpersonalisation%2BEloqua.png?alt=media)

These will become available in rich text fields in the editor.

![](https://2516523503-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMq0EQG9Ff46ZMsrIBcVn%2Fuploads%2Fgit-blob-73df28b42ed35555ac3af1b56ec85e9b4e600b34%2Fpersonalisation%2Beloqua%2B2.png?alt=media)