Setting up segmentation for Klaviyo

Segment sets and single segments are defined in the segmentation section of your Taxi account. These allow you to set up rules to control which content is sent to the groups of people within this segmentation. They are then applied to any of the modules in your Email Design System to give you complete control of the specific content that’s sent to your customers.

This segmentation is mapped by the connector to Django code snippets, and this is run when the email is sent. This ensures each recipient gets the content selected for them.

Once segments are defined it is possible to use them in the Taxi editor and to preview content for each segment.

Finally, to be able to export code through the connector, the Django code for segments must be added. This code is set per connector. This means you can use different rules between environments, so you can work with different data structures and formats in your different environments if needed.

Code for segments is entered through the segmentation settings.