# Setting up personalisation for Sendgrid

Before setting up personalisation in Taxi from Sendgrid, you'll need to [set up personalisation](https://docs.messagebird.com/taxi/Dynamic%20content,%20segmentation%20and%20personalisation/Personalisation/setting-up-personalisation-fields) in your account.

SendGrid uses [handlebars](https://sendgrid.com/docs/for-developers/sending-email/using-handlebars/#personalizing-email-with-handlebars) for segmentation and personalisation. Personalisation fields in SendGrid use the following style of notation:

\#{{first\_name}}

These are set up in the personalisation settings in Taxi. Below is what this will look like in Taxi.

![](https://downloads.intercomcdn.com/i/o/242452205/70bba65627e3649269194977/SendgridPersonalisation.png)

These will become available in rich text fields in the editor.

![](https://downloads.intercomcdn.com/i/o/242452265/399b3ab1725d3407574ca3b6/SendgridPersonalisation2.png)

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You can add as much or as little code here as you like, so it’s possible to use SendGrid code to do things like use a default name:<br>

\#{{#if user.profile.male}} \<p>Dear Sir\</p>#{{else if user.profile.female}} \<p>Dear Madame\</p>#{{else}} \<p>Dear Customer\</p>#{{/if}}

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