# Setting up personalisation for Sendgrid
Before setting up personalisation in Taxi from Sendgrid, you'll need to [set up personalisation](https://docs.messagebird.com/taxi/Dynamic%20content,%20segmentation%20and%20personalisation/Personalisation/setting-up-personalisation-fields) in your account.
SendGrid uses [handlebars](https://sendgrid.com/docs/for-developers/sending-email/using-handlebars/#personalizing-email-with-handlebars) for segmentation and personalisation. Personalisation fields in SendGrid use the following style of notation:
\#{{first\_name}}
These are set up in the personalisation settings in Taxi. Below is what this will look like in Taxi.
These will become available in rich text fields in the editor.
\
You can add as much or as little code here as you like, so it’s possible to use SendGrid code to do things like use a default name:
\#{{#if user.profile.male}} \Dear Sir\
#{{else if user.profile.female}} \Dear Madame\
#{{else}} \Dear Customer\
#{{/if}}
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