What is Personalisation

Personalisation helps you to include personalised content, such as 'Hi FIRSTNAME', in your emails without having to add or edit any of your ESPs personalisation language. This'll save you time and reduce room for error when using these in your emails.

You can personalise your content in Taxi, to your audience, without fiddling with personalisation language. Make email accessible for your whole team, by adding in our personalisation feature into your email workflow.

Watch how to set up and use personalisation in Taxi:

Music: https://www.bensound.com/royalty-free-music

Read Next: Setting up personalisation fields | Using personalisation in a mailing

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