# What is Personalisation {% embed url="" %} Personalisation helps you to include personalised content, such as 'Hi FIRSTNAME', in your emails without having to add or edit any of your ESPs personalisation language. This'll save you time and reduce room for error when using these in your emails. You can personalise your content in Taxi, to your audience, without fiddling with personalisation language. Make email accessible for your whole team, by adding in our personalisation feature into your email workflow. Watch how to set up and use personalisation in Taxi: *Music:* [*https://www.bensound.com/royalty-free-music*](https://www.bensound.com/royalty-free-music) Read Next:\ [Setting up personalisation fields](/taxi/dynamic-content-segmentation-and-personalisation/personalisation/setting-up-personalisation-fields.md) | [Using personalisation in a mailing](/taxi/dynamic-content-segmentation-and-personalisation/personalisation/using-personalisation-in-a-mailing.md) --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.bird.com/taxi/dynamic-content-segmentation-and-personalisation/personalisation/what-is-personalisation.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.