View campaign reports

Learn how to analyze the performance of a campaign.

Once a campaign has been sent, you will be able to access the campaign report. Campaign reports vary by channel, and help you to understand how your campaign has performed.

Learn about the definitions of the following metrics in our guide.

Find a report for a campaign

You can view your campaign reports in three different ways:

1. From the Marketing Dashboard

Navigate to Marketing → Dashboard.

Scroll down to the Top Performing Campaigns section. Here you’ll find a quick overview of your campaign performance.

You can also:

• Filter the data by channel, and platform (Email, SMS, or WhatsApp), and time range.

• See visual breakdowns under Platform performance (bar charts by channel and date).

• View your top-performing campaigns in the table below, which gives you a high-level snapshot of recent activity.

This view is ideal for monitoring trends and comparing results across multiple campaigns.

2. From the Campaigns Page

If you’d like to view the report for a specific campaign, go to Marketing → Campaigns. In the campaign list:

1. Locate the campaign you want to review.

2. Click on the three-dot menu (⋯) at the right end of the campaign row.

3. Select View Report.

This method is best for reviewing one campaign at a time in depth.

3. From the Analytics Section

For a more comprehensive overview, go to Marketing → Analytics → Standard Dashboards. From here:

• Click on the Campaign Performance tab.

• You’ll see line and bar charts showing Campaigns over time, Campaign Delivery, and Engagement metrics such as opens, clicks, and conversions.

• You can filter results by channel, platform, date range, and performance type (e.g., best performing campaigns, campaigns by channel).

This dashboard gives you both a visual and numerical summary of campaign effectiveness across all your messaging platforms.

Below, we’ll walk through what each tab shows and how to interpret the key metrics.

Email campaigns

The overview tab

When you open your report, you'll see an overview of your Email campaign's performance.

Here, you can see the following information:

• Unique recipients

• Sent

• Delivered

• Opens

• Clicks

• Bounces

• Sent

• Delivery rate

• Open rate

• Click rate

You'll also be able to see a visualization of the campaign's performance over time. You can use the date filter to adjust this view.

Engagement tab

The Engagement tab highlights engagement data, and also shows the following information:

• Spam complaints

• Unsubscribes

• Spam complaint rate

• Unsubscribe rate

Bounce tab

The Bounce tab highlights the number of bounced emails, and shows the following information:

• Bounces

• In-band bounces

• Out-of-band bounces

• Hard bounces

• Temporary bounces

• Soft bounces

• Block bounces

• Unteremined bounces

• Bounce rate

• In-band bounce rate

• Out-of-band bounce rate

• Hard bounce rate

• Temporary bounce rate

• Soft bounce rate

• Block bounce rate

• Undetermined bounce rate

Rejection tab

The Rejection tab highlights the number of rejected emails, and shows the following information:

• Delivered

• Delivery failed

• Bounce admin

• Delivery rate

• Delivery failed rate

• Bounce admin rate

Deliverability tab

The Deliverability tab highlights issues with email deliverability, and shows the following information:

• Accepted

• Delayed

• Accepted rate

• Delayed rate

WhatsApp campaigns

SMS campaigns