Email campaign reports
Once you've sent your Email campaign, we'll collect and analyze data on its performance.
How to access Email campaign performance reports
To access an Email campaign's performance report, go to Engage Customers> Campaigns.
Find the campaign that you want to view the performance of, and click View Report.
About your Email campaign report
When you open your report, you'll see an overview of your campaign's performance as well as additional tabs with more detailed information.
Overview
The campaign overview shows you a breakdown of the messages that were sent as part of the campaign, broken down into several categories:
Total: The total number of messages in the campaign.
Sent: The number of messages that were sent.
Delivered: The number of messages that were sent and delivered.
Bounces: Number of bounced emails, not including Admin Bounces. Includes all In-Band and Out-of-Band Bounces.
Opens: Total number of emails opened.
Performance
In the performance section, you can see a breakdown of your campaign's performance over time.
Use the date picker to select a custom period of time, or select a pre-defined period of time from the options at the top of the graph.
In the top right-hand corner of the graph, you can see when the data was last updated. Click Refresh to pull in new data.
Details
In the details section, you can see comprehensive information about the setup of your campaign:
Campaign Type: This shows the type of campaign that was sent, such as Broadcast.
Channel: This specifies the platform used to send the campaign, such as Email.
Sender: This displays the number from which the campaign was sent.
Recipients: This indicates the audience or list name that received the campaign.
Campaign Status: This displays the current status of the campaign, which can be Processing, Sent, or Error.
Template: This shows the name of the template used for the campaign.
Language: This displays the language in which the campaign was sent.
Variables: This section provides information about the specific variables that were used in the campaign, such as the name or location of the recipient.
Engagement
In the Engagement section, we provide the following metrics to help you understand how recipients have interacted with the campaign content and evaluate the effectiveness of your campaigns:
Total Opens: The total count of email opens. Includes emails that were opened and scrolled through to the bottom, and emails that were opened but not scrolled through completely.
Initial Opens: The total count of emails that were opened, but were not scrolled through completely.
Opens: The total count of emails that were opened and scrolled through to the bottom. We count this with a bottom tracking pixel.
Open Rate: The percentage of delivered emails that were opened and scrolled through to the bottom.
Total Clicks: The total count of link clicks across all emails in the campaign, including multiple link clicks.
Total Clicks by Link: The total count of clicks per link, including multiple link clicks, allowing you to understand which links were most popular.
Unique Clicks: The total count of recipients who have clicked at least one link in an email. This does not include repeated clicks of the same link. It is worth noting that this metric comes with an approximate 5% error threshold.
Click Through Rate (CTR): The percentage of delivered emails where there was at least one unique link click.
Click Through Open Rate: The percentage of delivered emails that were opened and scrolled through to the bottom, where there was at least one unique link click.
Unsubscribes: The count of recipients who either clicked on a designated unsubscribe link or used the list unsubscribe header.
Marked as Spam: The count of spam complaints as received from various mailbox providers.
Bounces
Sometimes emails are not delivered successfully, or they are rejected by the recipient's inbox. These are known as 'bounced emails'.
We provide the following metrics to help you understand more about emails that have 'bounced':
Hard Bounce: The total count of emails that bounced due to permanent delivery issues.
Soft Bounce: The total count of emails that bounced due to temporary delivery issues.
In-band Bounces: The total count of emails that bounced on delivery attempts.
Out-of-Band Bounces: The total count of emails that bounced subsequent to a successful delivery.
Block Bounces: The total count of emails that bounced due to a mailbox provider's filtering rules
Undetermined Bounces: The total count of emails that bounced due to undetermined reasons.
Deliverability
The deliverability section shows you the delivery success and failures of the messages that were sent as part of the campaign, broken down into different categories:
Total: The total number of messages in the campaign.
Sent: The number of messages that were sent.
Delivered: The number of messages that were sent and delivered.
Download CSV report
To download your report, click Download CSV Report.
You can only download a campaign performance report for campaigns with a maximum of 999 target contacts.
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