# Setting up personalisation for Adobe Campaign

Before setting up personalisation in Taxi from Adobe, you'll need to [set up personalisation](https://docs.messagebird.com/taxi/Dynamic%20content,%20segmentation%20and%20personalisation/Personalisation/setting-up-personalisation-fields) in your account.

Personalisation fields in Adobe Campaign use the following style of notation:

<%=targetData.firstName %>

These are set up in the personalisation settings in Taxi. Below is what this will look like in Taxi.

![](https://downloads.intercomcdn.com/i/o/176704249/797f5c0544b88280ffcff366/adobepersonalisation.jpg)

These will become available in rich text fields in the editor.

![](https://downloads.intercomcdn.com/i/o/176704286/e671987aecaeee2760ea67a1/adobepersonalisationeditor.jpg)

You can add as much or as little code here as you like, so it’s possible to use Adobe Campaign’s javascript code to do things like use a default name:

<% if( recipient.firstName == '' ||  recipient.firstName == null){ %>Valued Customer<% } else { %><%= recipient.firstName %><% } %>&#x20;