Setting up segmentation for Adobe

Segment sets and single segments are defined in the segmentation section of your Taxi account. These allow you to set up rules to control which content is sent to the groups of people within this segmentation. They are then applied to any of the modules in your Email Design System to give you complete control of the specific content that’s sent to your customers.

This segmentation is mapped by the connector to javascript code snippets, and this javascript is run when the email is sent. This ensures each recipient gets the content selected for them.

Once segments are defined it is possible to use them in the Taxi editor and to preview content for each segment.

To be able to export code through the connector, the javascript for segments must be added. This javascript is set per connector.

Code for segments is entered through the segmentation settings. Example shown below:

The segment builder in Taxi for Email allows users to build their own logic to combine single segments. There is no extra set up required to make this work, beyond the normal configuration of single segments.