Update a brand

A successful request to this endpoint will mean you may be charged a brand resubmission fee

Update brand at organization level

patch

A brand cannot be updated if the status is failed. The brand must be resubmitted as new. When a brand is approved or has an approved vetting, then the fields 'companyName', 'entityType', 'ein' and 'einIssuingCountry' cannot be updated. When a brand is rejected all fields can be updated.

Authorizations

accessKey

HTTPRequired

Uses the Authorization header: 'AccessKey ' followed by your access key token (e.g., 'Authorization: AccessKey AbCdEfGhIjKlMnOpQrStUvWxYzAbCdEfGhIj')

Path parameters

organizationIdstring · uuidRequired

The ID for the organization.

Example: d0b85ccc-b63a-4e81-b698-c359d77d250e

brandIdstringRequired

A unique identifier for the brand.

Body

application/json

Responses

200

Brand successfully updated

application/json

400

Unable to update brand

application/json

404

Brand not found

application/json

patch

/organizations/{organizationId}/tcr-brands/{brandId}

HTTPcURLJavaScriptPython

PATCH /organizations/{organizationId}/tcr-brands/{brandId} HTTP/1.1
Host: api.bird.com
Authorization: AccessKey YOUR_SECRET_TOKEN
Content-Type: application/json
Accept: */*
Content-Length: 568

{
  "entityType": "PRIVATE_PROFIT",
  "firstName": "John",
  "lastName": "Doe",
  "displayName": "ABC Mobile",
  "companyName": "ABC Inc.",
  "ein": "111111111",
  "einIssuingCountry": "US",
  "phone": "[phone]",
  "street": "123 6th Ave",
  "city": "New York",
  "state": "NY",
  "postalCode": "10001",
  "country": "US",
  "email": "[email protected]",
  "stockSymbol": "ABC",
  "stockExchange": "NASDAQ",
  "website": "https://example.com",
  "vertical": "RETAIL",
  "altBusinessId": "text",
  "altBusinessIdType": "NONE",
  "businessContactEmail": "[email protected]",
  "workspaceIds": [
    "123e4567-e89b-12d3-a456-426614174000"
  ],
  "organizationWide": true
}

{
  "id": "123e4567-e89b-12d3-a456-426614174000",
  "tcrBrandId": "text",
  "organizationId": "123e4567-e89b-12d3-a456-426614174000",
  "createdAt": "2026-01-29T09:15:47.325Z",
  "updatedAt": "2026-01-29T09:15:47.325Z",
  "status": "PENDING",
  "authPlusStatus": "NOT_APPLICABLE",
  "entityType": "PRIVATE_PROFIT",
  "firstName": "John",
  "lastName": "Doe",
  "displayName": "ABC Mobile",
  "companyName": "ABC Inc.",
  "ein": "111111111",
  "einIssuingCountry": "US",
  "phone": "[phone]",
  "street": "123 6th Ave",
  "city": "New York",
  "state": "NY",
  "postalCode": "10001",
  "country": "US",
  "email": "[email protected]",
  "stockSymbol": "ABC",
  "stockExchange": "NASDAQ",
  "website": "https://example.com",
  "vertical": "RETAIL",
  "altBusinessId": "text",
  "altBusinessIdType": "NONE",
  "businessContactEmail": "[email protected]",
  "businessContactEmailVerifiedDate": "2026-01-29T09:15:47.325Z",
  "rejection": {
    "description": "text",
    "code": "text"
  },
  "workspaceIds": [
    "123e4567-e89b-12d3-a456-426614174000"
  ],
  "organizationWide": true
}

BrandUpdate object

Field	Type	Description	Mandatory	Editing restrictions
entityType	entityType	Legal entity type	Optional	Yes. If Brand has an Approved campaign or Vetting has been Approved
displayName	string	Display or marketing name your brand	Optional
companyName	string	Legal company name. This should match the legal company name used to register your EIN/Tax ID	Optional	Yes. If Brand has an Approved campaign or Vetting has been Approved
ein	string	Government assigned corporate tax ID. EIN is 9-digits in the U.S.	Optional	Yes. If Brand has an Approved campaign or Vetting has been Approved
einIssuingCountry	string	The 2 letter ISO country of registration submitted with your EIN / Tax ID registration	Optional	Yes. If Brand has an Approved campaign or Vetting has been Approved
phone	string	Valid phone number in e.164 international format.	Optional
street	string	Street number and name	Optional
city	string	City name	Optional
state	string	State. Must be a 2 letter state code for US states	Optional
postalCode	string	Postal code. Must be a 5 digit zip code for the United States	Optional
country	string	ISO 2 character country code	Optional
email	string	Valid email address of brand support contact	Optional
stockSymbol	stockSymbol	Stock symbol	Optional. Required if updating stockExchange
stockExchange	stockExchange	Stock exchange	Optional. Required if updating stockSymbol
website	string	Brand website URL	Optional
vertical	vertical	Vertical or industry segment of the brand	Optional
workspaceIds	array<UUID>	An array of valid workspace IDs associated with organisation. Brand will be shared with workspace Ids listed	Optional. Provide new list to share with different set of workpaces

BrandResonse object

Type	Description
BrandReponse	BrandResponse object describes a submitted brand