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Contact Profiles

Using Bird SDKs in your applications, you can identify the user as a contact in BirdCRM.

Anonymous Contact

When the web or mobile application starts, it already creates an anonymous contact. Having this anonymous contact is useful to support Push Notifications even before any user logs in.

Example use cases:

  • You get insights on which pages anonymous users visit or which products they put in their cart.

  • You can send a push notification campaign to all anonymous contacts.

  • You can build a journey to send Push Notifications to anonymous users who abandoned their carts to remind them to checkout.

Providing Contact Identifier

When the user logs in on your website or mobile app, you can identify the user with a unique identifier from your system. For example, the userId could be used in this case.

Here how to provide a contact identifier:

bird.contact.identify( ExternalIdentifier("external_id", userId) )

Signed Identity

Signed Identity is a more secure way to provide contact identifiers. When the user logs in on your website or mobile app, your backend server will return a signed payload containing the identifiers for this user. This signed payload is called SignedIdentity. Take a look at the following sequence diagram:

Here is how this sequence look like in code on the client application:

// Call backend server for user login
val response = userLogin()

// and get signed identity
val signedIdentity = response.signedIdentity

bird.contact.identify( SignedIdentity(signedIdentity) )

Read more about how to generate Signed Identity.

Contact Attributes

You can add any user properties as attributes on the contact. This allows you to create audiences by filtering on those attributes.

bird.contact.putAttributes(mapOf(
  "name" to name,
  "favouriteColor" to favouriteColor,
))

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