# Companies
The **Company object** allows you to represent **organizations, businesses, or accounts** within the platform. By associating **Contacts** with a **Company**, you can manage data at both **person** and **organization** levels — enabling richer segmentation.
### Why Use Companies?
Many marketing, sales, and support workflows happen at the **account level** — not just the individual level. The Company object allows you to:
* Group multiple contacts under a single organization.
* Store shared attributes (e.g., company size, industry, region) centrally.
* Run **account-based campaigns**
* Avoid data duplication by managing organization info in one place.
### Company Overview
Each **Company** record contains core fields that describe the organization.
| Field | Description | Type |
| --------------------------- | ------------------------------------------ | ---------------- |
| `company_id` | Internal Unique identifier for the company | System-generated |
| Company name | Name of the company | Required |
| Description | Description for the company | Optional |
| Domains | Company’s website domain(s) | Required |
| `created_at` / `updated_at` | Timestamps for record management | System-generated |
### How to create Companies
To view and create companies, you can navigate to **CRM > Companies**
* Click on **Create Company** to create one company
* Give it a name, description, and type in one or more domains in the format bird.com, sparkpost.com etc.
* To create companies in bulk, use the CSV import option to import a list of companies and their attributes
### Company Attributes
You can define your own custom attributes for the Companies.
* Navigate to Companies page > 3 dots menu
* Click on Company attributes
* You can create your own attribute such as Industry, Company Size, Region.
### Associate Contacts to Companies
The relationship between **Companies** and **Contacts** is typically **many-to-many**:
* **Many contacts** can belong to **one company**.
* A contact can be linked to **only multiple companies** at a time.
#### Manual Association
* From the Company detail page, you can navigate to **Contacts** tab to view and add any associated contacts
* Click on **+** icon to add an existing contact
* Click on **Create contact** to add a new contact
#### Automatic Association using Domains
* When creating a company, you can define one or more domains e.g. bird.com
* When a contact is created with an email address e.g. and share the same domain, they get automatically associated to the company
### Create segments using Companies
Once Companies are associated to Contacts, you can use companies and its attributes to created segments for targeting.
* Click on Condition > **Properties about Company**
* Select the company attribute and add the condition and value
