# Companies

The **Company object** allows you to represent **organizations, businesses, or accounts** within the platform. By associating **Contacts** with a **Company**, you can manage data at both **person** and **organization** levels — enabling richer segmentation.

### Why Use Companies?

Many marketing, sales, and support workflows happen at the **account level** — not just the individual level. The Company object allows you to:

* Group multiple contacts under a single organization.
* Store shared attributes (e.g., company size, industry, region) centrally.
* Run **account-based campaigns** 
* Avoid data duplication by managing organization info in one place.

### Company Overview

Each **Company** record contains core fields that describe the organization.

| Field                       | Description                                | Type             |
| --------------------------- | ------------------------------------------ | ---------------- |
| `company_id`                | Internal Unique identifier for the company | System-generated |
| Company name                | Name of the company                        | Required         |
| Description                 | Description for the company                | Optional         |
| Domains                     | Company’s website domain(s)                | Required         |
| `created_at` / `updated_at` | Timestamps for record management           | System-generated |

### How to create Companies

To view and create companies, you can navigate to **CRM > Companies**

* Click on **Create Company** to create one company 

<figure><img src="/files/QwH0vZSvN8HYA5aSWkQc" alt=""><figcaption></figcaption></figure>

* Give it a name, description, and type in one or more domains in the format bird.com, sparkpost.com etc.

<figure><img src="/files/qrapbK2HQmJE2JOEEZg4" alt=""><figcaption></figcaption></figure>

* To create companies in bulk, use the CSV import option to import a list of companies and their attributes

<figure><img src="/files/LUJTnI8tmGPoQpBYExen" alt="" width="298"><figcaption></figcaption></figure>

### Company Attributes

You can define your own custom attributes for the Companies.

* Navigate to Companies page > 3 dots menu
* Click on Company attributes

<figure><img src="/files/AKI07idgJe3UHoQNWPkP" alt="" width="286"><figcaption></figcaption></figure>

* You can create your own attribute such as Industry, Company Size, Region.

<figure><img src="/files/zkULiKfymQTZxCTXiM1E" alt="" width="375"><figcaption></figcaption></figure>

### Associate Contacts to Companies

The relationship between **Companies** and **Contacts** is typically **many-to-many**:

* **Many contacts** can belong to **one company**.
* A contact can be linked to **only multiple companies** at a time.

#### Manual Association

* From the Company detail page, you can navigate to **Contacts** tab to view and add any associated contacts
* Click on **+** icon to add an existing contact
* Click on **Create contact** to add a new contact

<figure><img src="/files/SQLbTs3oq6hCZM6FTvGO" alt=""><figcaption></figcaption></figure>

#### Automatic Association using Domains

* When creating a company, you can define one or more domains e.g. bird.com
* When a contact is created with an email address e.g. <john@bird.com> and share the same domain, they get automatically associated to the company

### Create segments using Companies

Once Companies are associated to Contacts, you can use companies and its attributes to created segments for targeting.

* Click on Condition > **Properties about Company**

<figure><img src="/files/ui7Cocsp95HzqUUSmMOf" alt="" width="375"><figcaption></figcaption></figure>

* Select the company attribute and add the condition and value

<figure><img src="/files/FWOyGfwgWxYn6X4flemj" alt=""><figcaption></figcaption></figure>


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