# Journeys

### What are Journeys?

Create targeted marketing sequences that adapt to customer actions across all communication channels. Bird Journeys automatically personalizes messages based on customer interactions like opens, clicks, and purchases, ensuring relevant content reaches the right [audience](https://bird.com/en-it/) at the right time.

### Before you start

Here's what you need to know before you start:

If you’re triggering an event from your online store, make sure you install Shopify or similar as a connector.

You'll also need to have one of the following channels installed so that you can send messages to your customers:

* WhatsApp
* SMS
* Email
* Push

### Get started with journeys

Dive into these how-to articles to learn how to add steps to a journey.

<table data-view="cards"><thead><tr><th></th><th data-hidden></th><th data-hidden></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Create an abandoned cart recovery journey</strong></td><td></td><td></td><td><a href="/pages/xjrbuoOEvIa3e3bLvi5T">/pages/xjrbuoOEvIa3e3bLvi5T</a></td></tr></tbody></table>

### Learn about journey steps

Discover some of the most popular journey steps, and how to use them.

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Send message step</strong></td><td>Learn how to send messages with a journey.</td><td></td><td><a href="/pages/Po6HeyEs9kNhCRApKEd5">/pages/Po6HeyEs9kNhCRApKEd5</a></td></tr><tr><td><strong>Wait step</strong></td><td>Learn how to delay a journey until a specific date and time, or until a period of time has passed.</td><td></td><td><a href="/pages/dRkxGDjowmxubEPrYz7L">/pages/dRkxGDjowmxubEPrYz7L</a></td></tr><tr><td><strong>Conditional step</strong></td><td>Learn how to branch your journey with conditional steps.</td><td></td><td><a href="/pages/2pvzjAEKM8jyxx5pQdxu">/pages/2pvzjAEKM8jyxx5pQdxu</a></td></tr><tr><td><strong>Update contact</strong></td><td>Learn how to automatically update contact attributes as contacts move through a journey,</td><td></td><td><a href="/pages/NToLo6HlaLLNazNLq0pq">/pages/NToLo6HlaLLNazNLq0pq</a></td></tr><tr><td><strong>End journey</strong></td><td>Learn how to terminate branches and journeys.</td><td></td><td><a href="/pages/9fn0xAgfWAOPlMykdaMC">/pages/9fn0xAgfWAOPlMykdaMC</a></td></tr></tbody></table>


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