# WhatsApp campaigns

## Get started with WhatsApp campaigns

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Install WhatsApp</strong></td><td>Learn how to install your first WhatsApp channel so you can start sending campaigns.</td><td></td><td><a href="../channels/channels/supported-channels/whatsapp/quickstarts/install-whatsapp">install-whatsapp</a></td></tr><tr><td><strong>Create a message template to send as a campaign</strong></td><td>Learn how to create WhatsApp templates to send as campaigns.</td><td></td><td><a href="../content/message-templates/how-to/whatsapp-message-templates/create-a-whatsapp-approved-message-template">create-a-whatsapp-approved-message-template</a></td></tr><tr><td><strong>Send a WhatsApp campaign</strong></td><td>Learn how to set up and send a WhatsApp campaign.</td><td></td><td><a href="whatsapp-campaigns/how-to/send-a-whatsapp-campaign">send-a-whatsapp-campaign</a></td></tr><tr><td><strong>WhatsApp campaign reports</strong></td><td>Learn how to analyze the performance of your WhatsApp campaigns.</td><td></td><td><a href="whatsapp-campaigns">whatsapp-campaigns</a></td></tr></tbody></table>

### Why use WhatsApp for marketing?

* **High conversion rates:** WhatsApp campaigns have a 2.5x higher conversion rate compared to email campaigns.
* **High open rates:** On average, WhatsApp messages achieve a 75% open rate
* **Large user base:** With 2 billion monthly active users, you can reach a vast audience.

### Get WhatsApp for marketing

{% embed url="<https://bird.com/channels/whatsapp-marketing>" %}