# Segment based on Predictions

The system analyzes historical engagement data across all available channels to build predictive models for each contact. These models consider factors such as open rates, click-through rates and channel-specific behaviors to determine the optimizations for future communications.

### Leveraging Segmentation for Channel Optimization

To create segment using Predictions, you can follow these steps:

* Create a segment and select condition as **Predictions for Contact**
* Select **Optimal Marketing Platform** as attribute

<figure><img src="https://3861485111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FU9kiDiTGVD8kkbnKKyEn%2Fuploads%2Fy4G0Stp9Urv23sDJqfKi%2FScreenshot%202025-12-05%20at%205.44.38%E2%80%AFPM.png?alt=media&#x26;token=d31d27d4-152c-4dd7-b720-02fbd23229c1" alt=""><figcaption></figcaption></figure>

* Enter or select options like **Email, SMS, WhatsApp, Push, Google RCS**

**Learn more about** [**Optimal Marketing Platform**](https://docs.bird.com/applications/~/revisions/Veg0xbMqxq52OB1BGrHJ/audience/contacts/concepts/optimal-marketing-platform)**.**