# Segment based on Predictions

The system analyzes historical engagement data across all available channels to build predictive models for each contact. These models consider factors such as open rates, click-through rates and channel-specific behaviors to determine the optimizations for future communications.

### Leveraging Segmentation for Channel Optimization

To create segment using Predictions, you can follow these steps:

* Create a segment and select condition as **Predictions for Contact**
* Select **Optimal Marketing Platform** as attribute

<figure><img src="/files/kY1c2ghxh8698S7Tge44" alt=""><figcaption></figcaption></figure>

* Enter or select options like **Email, SMS, WhatsApp, Push, Google RCS**

**Learn more about** [**Optimal Marketing Platform**](https://docs.bird.com/applications/~/revisions/Veg0xbMqxq52OB1BGrHJ/audience/contacts/concepts/optimal-marketing-platform)**.**


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