The system analyzes historical engagement data across all available channels to build predictive models for each contact. These models consider factors such as open rates, click-through rates and channel-specific behaviors to determine the optimizations for future communications.
Leveraging Segmentation for Channel Optimization
To create segment using Predictions, you can follow these steps:
Create a segment and select condition as Predictions for Contact
Select Optimal Marketing Platform as attribute
Enter or select options like Email, SMS, WhatsApp, Push, Google RCS
