> For the complete documentation index, see [llms.txt](https://docs.bird.com/applications/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bird.com/applications/audience/lists-and-segments/how-to/segment-based-on-predictions.md).
# Segment based on Predictions
The system analyzes historical engagement data across all available channels to build predictive models for each contact. These models consider factors such as open rates, click-through rates and channel-specific behaviors to determine the optimizations for future communications.
### Leveraging Segmentation for Channel Optimization
To create segment using Predictions, you can follow these steps:
* Create a segment and select condition as **Predictions for Contact**
* Select **Optimal Marketing Platform** as attribute
* Enter or select options like **Email, SMS, WhatsApp, Push, Google RCS**
**Learn more about** [**Optimal Marketing Platform**](https://docs.bird.com/applications/~/revisions/Veg0xbMqxq52OB1BGrHJ/audience/contacts/concepts/optimal-marketing-platform)**.**
---
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