Segment based on Predictions

The system analyzes historical engagement data across all available channels to build predictive models for each contact. These models consider factors such as open rates, click-through rates and channel-specific behaviors to determine the optimizations for future communications.

Leveraging Segmentation for Channel Optimization

To create segment using Predictions, you can follow these steps:

• Create a segment and select condition as Predictions for Contact

• Select Optimal Marketing Platform as attribute

• Enter or select options like Email, SMS, WhatsApp, Push, Google RCS

Learn more about Optimal Marketing Platform.