# Overview

Dashboard provides a comprehensive overview of your campaign and journey performance across all communication channels. It helps you understand how your messages are performing and where you can optimize.

### **Accessing the Marketing Dashboard**

To navigate to the Marketing Dashboard:

1. From the left sidebar, go to **Marketing**

<div align="left"><figure><img src="/files/5nutmw7pFkOMTULsNC6F" alt="" width="271"><figcaption></figcaption></figure></div>

2. Click on **Dashboard**
3. You will land on the **Overview** tab, which displays your key performance metrics

<figure><img src="/files/PRTzEIErAT6d130p4AJq" alt=""><figcaption></figcaption></figure>

### **Overview Metrics**

The Overview section summarizes your marketing performance using the following metrics:

* **Delivery rate** – Percentage of messages successfully delivered to recipients
* **Open rate** – Percentage of delivered messages that were opened
* **Click rate** – Percentage of opened messages that resulted in a click
* **Unsubscribe rate** – Percentage of recipients who unsubscribed
* **Conversion rate** – Percentage of recipients who completed your desired action
* **Attributed revenue** – Revenue generated directly from your messaging campaigns

You will also find:

* **Messaging funnel** – A visual breakdown of message delivery, opens, reads, and clicks
* **Performance over time** – Day-by-day delivery, open, and click trends across channels

### **Platform Performance**

Scrolling down, you’ll see:

<figure><img src="/files/D2IQIFG9ZUAR8mSGUNOM" alt=""><figcaption></figcaption></figure>

#### **Platform Performance Over Time**

A line/bar chart comparing performance across channels throughout your selected date range.

#### **Top Performing Platforms**

A table showing performance by channel (Email, SMS, WhatsApp), including:

* Sent
* Delivered
* Delivery rate
* Opens
* Open rate
* Clicks
* Click rate

### **Campaign Performance**

<figure><img src="/files/TichhxKI89MwvlXWoEHu" alt=""><figcaption></figcaption></figure>

Below platform performance, you will find a detailed table of all campaigns, including:

* Sent
* Delivered
* Delivery rate
* Opens
* Open rate
* Clicks
* Click rate

Click any campaign name to open a **full detailed Campaign Report**.

<figure><img src="/files/FNgFS3obzhjG4F3ccOR6" alt=""><figcaption></figcaption></figure>

### **Journey Performance**

Journey performance is also displayed when enabled, allowing you to monitor results for your automation flows with the same key metrics.

<figure><img src="/files/nWI2OCg6e6lHrwRMdWlD" alt=""><figcaption></figcaption></figure>


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