Overview

A comprehensive overview of your campaign and journey performance across all communication channels

Dashboard provides a comprehensive overview of your campaign and journey performance across all communication channels. It helps you understand how your messages are performing and where you can optimize.

Accessing the Marketing Dashboard

To navigate to the Marketing Dashboard:

1. From the left sidebar, go to Marketing

1. Click on Dashboard

2. You will land on the Overview tab, which displays your key performance metrics

Overview Metrics

The Overview section summarizes your marketing performance using the following metrics:

• Delivery rate – Percentage of messages successfully delivered to recipients

• Open rate – Percentage of delivered messages that were opened

• Click rate – Percentage of opened messages that resulted in a click

• Unsubscribe rate – Percentage of recipients who unsubscribed

• Conversion rate – Percentage of recipients who completed your desired action

• Attributed revenue – Revenue generated directly from your messaging campaigns

You will also find:

• Messaging funnel – A visual breakdown of message delivery, opens, reads, and clicks

• Performance over time – Day-by-day delivery, open, and click trends across channels

Platform Performance

Scrolling down, you’ll see:

Platform Performance Over Time

A line/bar chart comparing performance across channels throughout your selected date range.

Top Performing Platforms

A table showing performance by channel (Email, SMS, WhatsApp), including:

• Sent

• Delivered

• Delivery rate

• Opens

• Open rate

• Clicks

• Click rate

Campaign Performance

Below platform performance, you will find a detailed table of all campaigns, including:

• Sent

• Delivered

• Delivery rate

• Opens

• Open rate

• Clicks

• Click rate

Click any campaign name to open a full detailed Campaign Report.

Journey Performance

Journey performance is also displayed when enabled, allowing you to monitor results for your automation flows with the same key metrics.