Overview
A comprehensive overview of your campaign and journey performance across all communication channels
Dashboard provides a comprehensive overview of your campaign and journey performance across all communication channels. It helps you understand how your messages are performing and where you can optimize.
Accessing the Marketing Dashboard
To navigate to the Marketing Dashboard:
From the left sidebar, go to Marketing
Click on Dashboard
You will land on the Overview tab, which displays your key performance metrics
Overview Metrics
The Overview section summarizes your marketing performance using the following metrics:
Delivery rate – Percentage of messages successfully delivered to recipients
Open rate – Percentage of delivered messages that were opened
Click rate – Percentage of opened messages that resulted in a click
Unsubscribe rate – Percentage of recipients who unsubscribed
Conversion rate – Percentage of recipients who completed your desired action
Attributed revenue – Revenue generated directly from your messaging campaigns
You will also find:
Messaging funnel – A visual breakdown of message delivery, opens, reads, and clicks
Performance over time – Day-by-day delivery, open, and click trends across channels
Platform Performance
Scrolling down, you’ll see:
Platform Performance Over Time
A line/bar chart comparing performance across channels throughout your selected date range.
Top Performing Platforms
A table showing performance by channel (Email, SMS, WhatsApp), including:
Sent
Delivered
Delivery rate
Opens
Open rate
Clicks
Click rate
Campaign Performance
Below platform performance, you will find a detailed table of all campaigns, including:
Sent
Delivered
Delivery rate
Opens
Open rate
Clicks
Click rate
Click any campaign name to open a full detailed Campaign Report.
Journey Performance
Journey performance is also displayed when enabled, allowing you to monitor results for your automation flows with the same key metrics.
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