# View SMS campaign report

Once you've sent your SMS campaign, Bird will automatically collect and analyze data on its performance. This guide covers how to access your SMS campaign reports and understand the metrics available.

### Accessing campaign reports

To view a campaign’s performance:

1. Go to **Marketing > Campaigns**.
2. Find the campaign you want to review.

<figure><img src="/files/6jP4gvlVvW9DX2RsVcnh" alt=""><figcaption></figcaption></figure>

#### Report overview

The **Overview** tab provides a high-level summary of your campaign activity, including the following metrics:

* **Deliver Rate**
* **Click Rate**
* **Conversion Rate**
* **Revenue**

**Engagement Over Time:**

* **Delivered** – Messages confirmed as successfully delivered.
* **Conversions** – Number of recipients who completed a desired action.
* **Clicks** – Number of recipients who clicked at least one link.

**Deliverability:**

* **Channel Name**
* **Number of Recipients**
* **Sending Failed**
* **Sent**
* **Delivered**
* **Delivery Rate**

#### Recipient activity

The **Recipient activity** section provides a breakdown of how individual contacts engaged with your campaign:

* **Sent** – Total messages sent.
* **Clicked** – Number of recipients who clicked a link.
* **Failed** – Messages that were not successfully sent.
* **Skipped** – Messages skipped due to send rules such as global holdout or recent contact.
* **Unsubscribed** – Number of recipients who opted out of future marketing emails.

#### Link activity

Shows click activity across all links included in the campaign, helping you identify which links attracted the most engagement.

#### Failure reasons

Provides more detail about why specific messages failed. This can include carrier errors, invalid phone numbers, opt-outs, or temporary issues like connection timeouts.

#### Conversions

If conversion tracking is set up, this tab provides insight into how your campaign influenced downstream actions such as purchases or sign-ups.


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