> For the complete documentation index, see [llms.txt](https://docs.bird.com/applications/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bird.com/applications/analytics/campaign-reports/concepts/view-whatsapp-campaign-reports.md).

# View WhatsApp campaign reports

### Accessing campaign reports

To view your WhatsApp campaign’s performance:

1. Go to **Marketing > Campaigns**.
2. Find the campaign you want to review.

<figure><img src="/files/DcUTfTASsAXbtAHs5Wzf" alt=""><figcaption></figcaption></figure>

#### Report overview

* **Read or Open Rate**
* **Click Rate**
* **Conversion Rate**
* **Revenue**

**Engagement Over Time:**

* **Delivered** – Messages confirmed as successfully delivered.
* **Conversions** – Number of recipients who completed a desired action.
* **Reads** – Number of recipients who opened the message.
* **Clicks** – Number of recipients who clicked at least one link.

**Deliverability Metrics:**

* **Channel Name**
* **Number of Recipients**
* **Sending Failed**
* **Sent**
* **Delivered**
* **Delivery Rate**

#### Recipient activity

* **Sent** – Recipients who were sent the campaign message.
* **Read** – Recipients who opened the message (only when read receipts are enabled).
* **Clicked** – Recipients who clicked a link in the message.
* **Failed** – Messages that were not successfully sent.
* **Skipped** – Recipients that were excluded from the send due to eligibility issues (e.g., opt-outs or invalid numbers).
* **Unsubscribed** – Recipients who opted out after receiving the message.

#### Link activity

Shows click activity across all links included in the campaign, helping you identify which links attracted the most engagement.

#### Failure reasons

Provides more detail about why specific messages failed. This can include carrier errors, invalid phone numbers, opt-outs, or temporary issues like connection timeouts.

#### Conversions

If conversion tracking is set up, this tab provides insight into how your campaign influenced downstream actions such as purchases or sign-ups.


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