View WhatsApp campaign reports

Analyze delivery and engagement metrics for WhatsApp messages Accessing campaign reports.

Accessing campaign reports

To view your WhatsApp campaign’s performance:

1. Go to Marketing > Campaigns.

2. Find the campaign you want to review.

Report overview

• Read or Open Rate

• Click Rate

• Conversion Rate

• Revenue

Engagement Over Time:

• Delivered – Messages confirmed as successfully delivered.

• Conversions – Number of recipients who completed a desired action.

• Reads – Number of recipients who opened the message.

• Clicks – Number of recipients who clicked at least one link.

Deliverability Metrics:

• Channel Name

• Number of Recipients

• Sending Failed

• Sent

• Delivered

• Delivery Rate

Recipient activity

• Sent – Recipients who were sent the campaign message.

• Read – Recipients who opened the message (only when read receipts are enabled).

• Clicked – Recipients who clicked a link in the message.

• Failed – Messages that were not successfully sent.

• Skipped – Recipients that were excluded from the send due to eligibility issues (e.g., opt-outs or invalid numbers).

• Unsubscribed – Recipients who opted out after receiving the message.

Link activity

Shows click activity across all links included in the campaign, helping you identify which links attracted the most engagement.

Failure reasons

Provides more detail about why specific messages failed. This can include carrier errors, invalid phone numbers, opt-outs, or temporary issues like connection timeouts.

Conversions

If conversion tracking is set up, this tab provides insight into how your campaign influenced downstream actions such as purchases or sign-ups.