# Tags
Tags are keywords or phrases that help you to categorize and organize your campaigns, making them easier to search and manage.
## How tags work
Using tags allows for more efficient campaign management, as you can quickly filter and find specific campaigns based on the tags they're associated with.
This can be particularly useful if you manage a large number of campaigns or when looking for campaigns targeting a specific demographic, theme, or time of year.
While you set up your campaign, you can create and add tags.
{% hint style="info" %}
You can add up to **ten** tags to each campaign. For example, you might use 'Black Friday' and 'North America' to categorize your campaign.
{% endhint %}
### Tagging best practices
To use tags effectively:
* **Be consistent**: Use a consistent naming convention for tags to maintain an organized system.
* **Limit use**: While you can add up to ten tags per campaign, it's best to use the minimum number of tags needed to accurately describe and categorize your campaign to avoid clutter.
{% hint style="info" %}
#### Example
If you have a campaign focused on a summer sale for European customers, you might tag it with "Summer Sale", "Europe", and "Sale".
This way, when you need to find all campaigns related to summer sales or specifically targeting the European market, you can search for these tags.
{% endhint %}
### Adding tags to a campaigns
* You can add tags to a campaign under More settings > Tags in the campaign builder
* You can create tags simply by typing any new tags in the Tags dropdown. Note that you cannot have spaces in tags and can only use alphanumerics, underscore (\_) or hyphens (-).
* Tags are case-sensitive. Please search your existing tags in the dropdown to check for any similar ones before creating new
* Note that tags created here are also created for Journeys and Flows.
* Tags cannot be updated once the campaign is sent.
