Scheduling

Scheduling your campaign can significantly enhance its impact and efficiency.

How scheduling works

Scheduling a campaign allows you to set a future date and time for when your campaign will be automatically sent out.

All campaigns can be scheduled, no matter what channel you are sending them on.

After you've created your campaign, you'll be able to schedule it to send at a future time and date.

Modifying a scheduled campaign

You can always return to modify the scheduled time or date if needed; however, bear in mind that other elements of the campaign (such as the template and audience) can't be adjusted once a campaign has been scheduled.

You can delete scheduled campaigns before they are sent.

Scheduling Options

You can schedule a campaign in the third step of the campaign creation workflow:

You have the following options for scheduling based on the campaign channel

• Immediately: Send the campaign immediately by clicking on Send Campaign button

• Fixed send time: Select a specific date and time as well as a timezone to schedule the campaign for the future

• Recipient local timezone: You can also schedule your campaigns for recipient local timezone which is based on the Timezone attribute of the contact to personalize the send time for each contact.

  • Note that recipient local timezone can run for longer periods in Ongoing status (24-48 hours) to cover all timezones of the world.

  • You will also have additional options to configure for local recipient timezone

    • If timezone has already passed for a contact: You can select to send them immediately, skip or send next day. By default, they will be sent immediately

    • If timezone is unknown for a contact: You can select to send them immediately, skip or send on workspace default timezone. By default, they will be sent using default workspace timezone.

By default, recipient local timezone option will be selected and you can change to a specific timezone if needed.

• Optimal send time

You can schedule your campaign on a specific date using send time determined by AI based on past engagement of each contact in their local recipient timezone. Learn more about it here: Optimal send time.

• Gradual send (equal hourly limit)

You can select this option to send to your selected recipients gradually with a fixed number every hour. You can define date, time, timezone and recipients per hour value.

• Gradual increase (% per interval) - only for Email

You can select this option to send to your selected recipients gradually with a fixed percentage increase in recipients with each time interval. You can define date, time, timezone, percentage increase, time interval and starting value.

• Double rate (2x increase per interval) - only for Email

You can select this option to send to your selected recipients gradually with a fixed 2x increase in recipients with each time interval. You can define date, time, timezone, time interval and starting value.

• Auto warm-up (optimize for new IPs) - only for Email

You can select this option to send based on a fixed daily auto-warm up schedule , especially when sending using a new domain or IP. You can define date, time and timezone for starting.

Note that this option can take multiple days to send the campaign based on the selected audience volume.

The warm up strategy is followed as per the following schedule:

Why schedule a campaign?

Here are fours key reasons why you should consider scheduling your campaigns:

• Time Zones: By scheduling your campaigns, you can reach your audience when they are most likely to be active and engaged, regardless of their time zone, or yours. For some channels, you also need to abide by local laws and regulations when sending marketing campaigns.

• Calendar Events: Aligning your campaigns with holidays or significant events can make them more relevant and engaging to your audience.

• Consistency: Regularly scheduled campaigns can help keep your brand top-of mind for your audience, building a routine of expectation and engagement.

• Optimal Engagement: Use engagement metrics to identify when your audience is most active. Scheduling your campaigns for these peak times can significantly improve their effectiveness.