# Create quizzes

The **Quizzes** feature in Bird CRM allows you to create interactive forms to gather customer information, preferences, and responses that can trigger automated workflows or segment users into specific journeys. This feature is perfect for lead generation, customer engagement, and personalized messages through SMS, MMS, WhatsApp, or Email.

### Steps to create quizzes

1. Go to the BirdCRM dashboard and select the **Quizzes** option under the **Marketing Cloud** section.

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2. Click ‘**Create Quiz’.** You’ll be prompted to name your quiz and select the type of form that you want to create for your quiz.

<figure><img src="https://3861485111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FU9kiDiTGVD8kkbnKKyEn%2Fuploads%2FPcqBu6elJDW9Z1pPDMbT%2Fquizzes2.png?alt=media&#x26;token=fe3d695f-e2d4-40fb-b51b-59f0fd0c536d" alt=""><figcaption></figcaption></figure>

3. You can add and customize questions to gather specific data, like customer preferences or contact details.

<figure><img src="https://3861485111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FU9kiDiTGVD8kkbnKKyEn%2Fuploads%2FQ1OXU019vPKOsTiF5dcn%2Fquizzes3.png?alt=media&#x26;token=5d0d1f83-aba5-43a0-8bcc-7445826da94c" alt=""><figcaption></figcaption></figure>

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{% hint style="info" %}
**Tip**:  You can create up to 10 different types of questions for maximum flexibility.
{% endhint %}

4. All quiz submissions are saved under **Submissions** within your quiz, allowing for seamless automation and integration.
   * You can also map submissions to custom attributes for segmentation using Flows.
5. After setting up your quiz, connect it to an automated workflow. From the left sidebar, navigate to **Workflows** and click **New flow** to get started.

<figure><img src="https://3861485111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FU9kiDiTGVD8kkbnKKyEn%2Fuploads%2FED3lGeF87HxtBqEj9P2p%2FScreenshot%202025-11-07%20at%2012.00.38.png?alt=media&#x26;token=e5feddb1-ce59-4e9b-afa6-359281d4363b" alt=""><figcaption></figcaption></figure>

6. &#x20;choose the **Form** trigger to initiate specific actions based on customer responses.

<figure><img src="https://3861485111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FU9kiDiTGVD8kkbnKKyEn%2Fuploads%2FoGjqIBCCBRLIXCP5doUr%2FScreenshot%202025-11-07%20at%2012.00.53.png?alt=media&#x26;token=d42cc72d-4658-47d9-8b5f-d50c8bbb04af" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
**Tip**: You can set the quiz to automatically enroll users in a journey or trigger the sending of a personalized SMS.
{% endhint %}

<figure><img src="https://3861485111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FU9kiDiTGVD8kkbnKKyEn%2Fuploads%2FwzcP6sgaXFiPfZ9lZNef%2FScreenshot%202025-11-07%20at%2012.02.48.png?alt=media&#x26;token=c06e4b1f-0955-4970-a118-78591f982856" alt=""><figcaption></figcaption></figure>

6. Once your quiz is finalized, publish it and share it through landing pages, SMS, email, or WhatsApp. BirdCRM also allows you to embed quizzes directly on your website or share them via a link.

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7. You can use the responses collected from the quiz to trigger follow-up actions, such as sending personalized SMS, MMS, WhatsApp, or Email messages.
8. You can also segment users into specific journeys based on their responses or add contacts to different flows within BirdCRM.