# Example use cases: Holiday emergency campaign

1. Create a Quiz that includes dropdown questions like “What emergency would you like to use?” and “When should we send this message?”

<figure><img src="https://3861485111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FU9kiDiTGVD8kkbnKKyEn%2Fuploads%2FpnumRcnRH3Ua5mIvGb2d%2Funnamed-1.png?alt=media&#x26;token=5b6a32cd-0759-4a54-ab43-94d8ecb6abf9" alt="" width="563"><figcaption></figcaption></figure>

2. When a user submits their quiz, BirdCRM will automatically schedule and send the selected SMS message at the preferred time.

<figure><img src="https://3861485111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FU9kiDiTGVD8kkbnKKyEn%2Fuploads%2FJJ1sYsyAq2vblSHAjWx1%2Funnamed-2.png?alt=media&#x26;token=c56eb354-dc53-4def-8f21-0749685d24d1" alt="" width="563"><figcaption></figcaption></figure>

3. Depending on their selected responses, users can be segmented into different journeys for personalized follow-up messages.