Bird Pricing
Bird offers flexible pricing plans designed to scale with your business needs. This guide explains how Monthly Targeted Contacts are calculated for pricing and clarifies the additional passthrough costs for WhatsApp and SMS messaging.
You can find the Bird Pricing details here:
What are Monthly Targeted Contacts?
Monthly Targeted Contacts represent the number of unique contacts (based on contact ID) you send at least one message to on any channel during a billing month. This pricing model is available through Bird's Targeted Contacts Bundle plans, which starts at 50,000 contacts. These messages to contacts can be sent through any of the following methods:
Sending via Campaigns
Sending via Journeys
Sending via Flows
Sending via API (new update)
Sending via Support Inbox (new update)
You can see your bundle under Settings > Billing > Overview > Bundles > Targeted Contacts
Click on Targeted Contacts to see your plan details:
The tier which shows 0 unit price is included in your plan
The tier above with unit price are your overrage charges if you exceed your plan limits
Unit type: Contacts is the monthly Targeted contacts bundle that you have subscribed to
Unit type: Messages is the monthly Message volume across any channel that you also get as part of your plan. Generally, it is 10 times the number of targeted contacts in your plan.
How Targeted Contacts are Calculated
A contact is counted as "targeted" when they are sent (NOT delivered) at least one message from your account on any channel during the monthly billing period. Here's what you need to know:
Unique Count: Each contact is counted only once per month, regardless of how many messages they receive
Monthly Reset: The count resets at the start of each billing month
Cross-Channel: A contact counts toward your total whether you reach them via email, SMS, WhatsApp, push notifications, Google RCS or multiple channels
Any Message Sending Method Counts: All message types sent from campaign, journeys, flows, API or Support count toward your targeted contacts limit
Understanding Passthrough Costs
Passthrough costs are fees charged by third-party carriers and platform providers that Bird passes directly to customers at cost. These costs are additional to your Targeted contacts subscription and it is applied based on usage.
WhatsApp Passthrough Costs
WhatsApp charges vary based on:
Message Type: Marketing, utility, authentication, or service messages
Country: Different rates apply per region
Conversation Windows: 24-hour conversation sessions
Meta's Passthrough Fees: Variable by country and message type. This is based on WhatsApp message usage and it is additional to your subscription plan. It is charged to your wallet.
To view current WhatsApp vendor fees, visit the WhatsApp Bird pricing page.
SMS Passthrough Costs
SMS costs include:
Carrier Fees: Charged by mobile network operators. This is based on SMS per message usage and it is additional to your subscription plan. It is charged to your wallet.
Important: SMS pricing is per segment. Messages longer than 160 characters may span multiple segments, with each segment charged separately.
To view current SMS carrier fees, visit the SMS Bird pricing page.
Viewing my usage and costs
You can go to Settings > Billing > Usage > Overall Usage to view your costs and usage
Note that the Targeted contacts is charged only after the billing month and you cannot view your ongoing usage for the current month.
You can go to Settings > Billing > Usage > Reports to generate downloadable itemized reports
What about Pay as you Go?
For Pay as You Go bundle or trial plan, you do not purchase a Targeted Contacts subscription plan, hence all your spend is based on usage on a message level as defined in the below page:
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