Folder management and template actions (Duplicate / Delete)
Organizing your email templates efficiently helps your team collaborate, maintain consistency, and quickly locate the content you need.
Folders help you categorize templates by purpose—for example: Notifications, E-Commerce, or Promotions—as shown in the screenshots. You can create as many folders as needed and move existing templates into them.
Go to Marketing → Content → Email templates.
Click Create email template in the top-right dropdown.
Select Create folder.
Enter the folder name.
Click Create.
Your new folder will appear in the list at the top.
Find the template you want to organize.
Click the three-dot on the right side of the row.
Select Move to folder.
Choose the target folder from the dropdown.
The template will now appear inside that folder.
This allows you to keep templates grouped by topic, audience, or campaign type.
Cloning allows you to create a new editable version of an existing template.
Locate the template you want to duplicate.
Click the three-dot menu.
Select Clone Template.
A cloned copy is automatically created and opened in the template builder for editing.
If the original template is inside a folder, the cloned version will not inherit the folder location. It will appear in the main list instead. If you want it inside the same folder, you need to manually move it.
If a template is no longer needed:
Open the three-dot menu of that template.
Select Delete Template.
Confirm deletion.
Deleted templates cannot be recovered, so ensure you no longer need it before removing it.
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