# Set up conversational marketing

{% hint style="info" %}
Find and use this template by going to **Flows** > **Template flows** > **Conversational marketing** and clicking **Save to my library**.
{% endhint %}

<figure><img src="https://3861485111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FU9kiDiTGVD8kkbnKKyEn%2Fuploads%2F4CZlccoyugsPxH0Sz6CK%2Fimage.png?alt=media&#x26;token=72fa75f5-2609-4bf2-9a30-7c5e98940239" alt=""><figcaption></figcaption></figure>

Conversational marketing lets you talk to your customers over WhatsApp.

Here's a breakdown of the trigger and steps involved:

<figure><img src="https://3861485111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FU9kiDiTGVD8kkbnKKyEn%2Fuploads%2Ffn8LX5dcuBmXqTerRyMT%2Fimage.png?alt=media&#x26;token=de3f9965-243e-4db1-928e-a15ff365157c" alt=""><figcaption></figcaption></figure>

### Trigger

**WhatsApp - Conversation created**: This is the trigger for the flow. It will run the flow when a conversation is started on WhatsApp.

### Actions

1. **Send plain text message**: This step sends a plain text message to the conversation. The message is the welcome message that asks the first question to the user about what country they want to know more about.
2. **Wait for conversation message**: This step waits for the user to reply to the welcome message.
3. **Conditional**:
   * If the message received contains "Europe," then send a plain text message to the conversation. This branches into additional questions to understand what the customer would like to learn more about: **Art & Culture**, **Nature & Adventure**, or to **Talk to an Agent**. Depending on the response, more information will be sent to the customer.
   * If the message received contains "Middle East & Asia," then send a plain text message to the conversation. This branches into additional questions to understand what the customer would like to learn more about: **Art & Culture**, **Nature & Adventure**, or to **Talk to an Agent**. Depending on the response, more information will be sent to the customer.
   * If the message received contains 'talk to an agent', they will be connected to an [Inbox](https://docs.bird.com/applications/inbox/inbox) agent.
4. **Send plain text message to conversation**: Send a final message to the customer.
5. **Terminate**: End the flow and mark it as a 'success'.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.bird.com/applications/automation/flows/how-to/set-up-conversational-marketing.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.