> For the complete documentation index, see [llms.txt](https://docs.bird.com/applications/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bird.com/applications/automation/flows/how-to/set-up-conversational-marketing.md).

# Set up conversational marketing

{% hint style="info" %}
Find and use this template by going to **Flows** > **Template flows** > **Conversational marketing** and clicking **Save to my library**.
{% endhint %}

<figure><img src="/files/sG4lNi8tfbNHIIEIKDHP" alt=""><figcaption></figcaption></figure>

Conversational marketing lets you talk to your customers over WhatsApp.

Here's a breakdown of the trigger and steps involved:

<figure><img src="/files/zHMYXzyfxcvtBW13V86U" alt=""><figcaption></figcaption></figure>

### Trigger

**WhatsApp - Conversation created**: This is the trigger for the flow. It will run the flow when a conversation is started on WhatsApp.

### Actions

1. **Send plain text message**: This step sends a plain text message to the conversation. The message is the welcome message that asks the first question to the user about what country they want to know more about.
2. **Wait for conversation message**: This step waits for the user to reply to the welcome message.
3. **Conditional**:
   * If the message received contains "Europe," then send a plain text message to the conversation. This branches into additional questions to understand what the customer would like to learn more about: **Art & Culture**, **Nature & Adventure**, or to **Talk to an Agent**. Depending on the response, more information will be sent to the customer.
   * If the message received contains "Middle East & Asia," then send a plain text message to the conversation. This branches into additional questions to understand what the customer would like to learn more about: **Art & Culture**, **Nature & Adventure**, or to **Talk to an Agent**. Depending on the response, more information will be sent to the customer.
   * If the message received contains 'talk to an agent', they will be connected to an [Inbox](/applications/inbox/inbox.md) agent.
4. **Send plain text message to conversation**: Send a final message to the customer.
5. **Terminate**: End the flow and mark it as a 'success'.


---

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