Set up conversational marketing

Engage in two-way conversations with your customers, understand their needs and preferences, and provide personalized recommendations to boost sales.

Find and use this template by going to Flows > Template flows > Conversational marketing and clicking Save to my library.

Conversational marketing lets you talk to your customers over WhatsApp.

Here's a breakdown of the trigger and steps involved:

Trigger

WhatsApp - Conversation created: This is the trigger for the flow. It will run the flow when a conversation is started on WhatsApp.

Actions

1. Send plain text message: This step sends a plain text message to the conversation. The message is the welcome message that asks the first question to the user about what country they want to know more about.

2. Wait for conversation message: This step waits for the user to reply to the welcome message.

3. Conditional:

   • If the message received contains "Europe," then send a plain text message to the conversation. This branches into additional questions to understand what the customer would like to learn more about: Art & Culture, Nature & Adventure, or to Talk to an Agent. Depending on the response, more information will be sent to the customer.

   • If the message received contains "Middle East & Asia," then send a plain text message to the conversation. This branches into additional questions to understand what the customer would like to learn more about: Art & Culture, Nature & Adventure, or to Talk to an Agent. Depending on the response, more information will be sent to the customer.

   • If the message received contains 'talk to an agent', they will be connected to an Inbox agent.

4. Send plain text message to conversation: Send a final message to the customer.

5. Terminate: End the flow and mark it as a 'success'.