# Holiday search campaigns
In this guide, we'll show you how to create and send targeted email blasts to customers interested in holiday searches.
### 1. Create a dynamic segment
First, create a segment of users based on their vacation search activities. There are many ways to narrow down your target audience effectively.
1. Go to the **Marketing** section of your workspace, then go to **Audience** > **Lists & segments** > **Create new** > **Create new segment**.
2. In the **Segment definition** section:
* Select **Something was or was not done**
* Select **Ordered confirmed > Zero times**
* Select **in the last** and select your desire time frame.
* *Optional*: Define a specific SKU or Product ID (vacation name) they have not purchased.
3. ***OPTIONAL*** - additional Segment Definitions:
1. To see if they clicked a particular link in the past:
* Select **Something was or was not done**
* Select **Email link Clicked** > **Zero times**
* Select **in the last** and select your desire time frame.
* *Optional*: Specify a particular link or campaign they interacted with.
2. To see if they have a particular interest:
* Select **Properties about someone**
* Select **Interest**
* Select **equals**
* Enter key word for holiday/vacations
3. To see if they viewed a specific page:
* Select **Something was or was not done**
* Select **Page view event** > **At least once**
* Select Over All time
* Under Select event property, click **Page URL**
4. To see if they did a search on your page:
* Select **Something was or was not done**
* Select **Search submitted** > **At least once** > **Over All time**
* *Optional*: can select **Search query terms** > **equals** > \[insert holiday], to show you the audience that used this query.
**Save** your segment.
Take a look at the screenshots to see how it's done.
Ordered confirmed
Email linked
Particular Interest
View a page
View a search
### 2. Build a holiday email template
Next, design a personalized targeted email based on holiday search patterns.
1. Go to **Content** > **Email templates**.
2. Create a **new blank template** or choose one from the **template library.**
3. Use the drag-and-drop builder to create a visually appealing holiday-themed email.
4. Add variables to personalize the subject line and body of the email.
* Example subject line: `Discover the best deals for your {{contact.attributes.holiday_search}} vacation!`
5. **Test** and **Publish** your template for use in the campaign.
### 3. Configure and send the email campaign
Set up the campaign to send the holiday search email blast.
1. Go to **Marketing** > **Campaigns** > **Create new campaign**.
2. Select **Email** as your campaign type and fill out the necessary campaign information.
3. From the **Send to** drop-down, choose the [segment](https://docs.bird.com/applications/audience-and-contacts/lists-and-segments/concepts/segments) you created earlier. You can select more than one list or segment.
* \[Optional] To exclude specific customers, use the **Don’t send** to drop-down to select the lists or segments to exclude.
4. Configure the campaign settings, including UTM parameters for tracking.
5. Next, fill out the **Sender** information section.
6. In the campaign content, select the holiday email template created earlier.
7. Map out your template variables.
8. Click **Schedule or send**.
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**Tips**
* Use A/B testing to find the most effective email variations.
* Personalize the content based on users' search history and preferences.
* Send follow-up emails based on user engagement with the initial email.
* For more information on sending an email [click here](https://docs.bird.com/applications/~/changes/SidqSnOUVNHmcp2wkLG7/campaigns/email-campaigns/how-to/send-an-email-campaign).
{% endhint %}
