# Send a push notification campaign
## How to create and send a push notification campaign
In this guide, we'll show you how to set up and send your first push notifications marketing campaign.
### What you'll need
* [Install](https://docs.bird.com/api/client-sdks/applications) a push notifications channel within an application configuration.
* Push Notifications message template.
* [list](/applications/~/changes/SidqSnOUVNHmcp2wkLG7/audience-and-contacts/lists-and-segments/concepts/lists.md) or [segment](/applications/~/changes/SidqSnOUVNHmcp2wkLG7/audience-and-contacts/lists-and-segments/concepts/segments.md) of contacts that have valid device tokens registered for Push Notifications.
### Create your Push Notifications campaign
1. From the main side menu, click **Campaigns**.
2. Click **Create campaign**. If no push notification channel is installed yet, click **Set up Push Notification** - it redirects you to the [Application settings](https://docs.bird.com/api/client-sdks/applications) to create a new application connected with Push Notifications.
3. Once Push Notification channel is installed select **Push notification** and click **Save and continue**.\
\[Optional] You could define a campaign name and select a schedule date or tags here, but it also possible to set these within the campaign setup wizard
### Setup Push Notifications campaign wizard
### Step one: Choose your recipients
1. From the **Send to** drop-down, select the [list](/applications/~/changes/SidqSnOUVNHmcp2wkLG7/audience-and-contacts/lists-and-segments/concepts/lists.md) or [segment](/applications/~/changes/SidqSnOUVNHmcp2wkLG7/audience-and-contacts/lists-and-segments/concepts/segments.md) you want to send your campaign to. \
You can select more than one list or segment.
2. \[Optional] If you want to prevent this campaign from being sent to specific customers, use the **Don't send to** dropdown to select the lists or segments that you want to exclude.
3. \[Optional] you could define a **maximum number of recipients** to send the campaign you could set the limit
4. Click **Continue to content** to continue.
### Step two: Choose your Push Notification content
1. Use the **Send from** dropdown to choose the push notification channel that you want to send your campaign from.
2. Use the **Select a template** dropdown to choose the [Push Notifications message template](/applications/~/changes/SidqSnOUVNHmcp2wkLG7/content/message-templates/how-to/create-push-notifications-message-templates.md) that you want to send as your campaign. You'll be able to see a preview of your message.
3. \[Optional] If your message template is localized into more than one language, choose the language that you want to send it in.
4. If there are variables in your template message, map them in the **Template variables** section.
5. Click **Continue to preview** to continue.
### Step three: Preview and test your campaign
1. We are almost ready to push the campaign.
2. Check recipients number for the campaign.
3. Review the message you're sending as a push notification.
4. \[Optional] you may send a test message:
* Select a contact in the **Simulated contact** dropdown that you want to send a test message and click **Send a test message.**\
5. If the campaign is ready to go click **Schedule or send**.
### Launch the campaign: Send or schedule your campaign
There are two options or sending the campaign:
1. Select **Schedule** to [send your campaign at a future date and time](/applications/~/changes/SidqSnOUVNHmcp2wkLG7/campaigns/campaigns/how-to/schedule-a-campaign.md) and click **Schedule**.
2. Send your campaign now, select the **Send now** option**,** then click **Send**.
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