Create a campaign

To reduce the likelihood of rejection, ensure you are familiar with 10dlc registration examples and best practices. Specifically

• Check this article for tips on how to write an effective Campaign description

• Check this article on how to write an effective messageFlow

Most 10DLC rejections are caused by unclear or incomplete description and/or messageFlow

A successful request to this endpoint will mean you are charged a campaign registration fee and a three-month minimum commitment fee. If you later need to update or resubmit your brand there may be additional fees.

• You must have created a brand that has been approved, before creating a new campaign

• If you operate as a Reseller ensure your Reseller registration is active before using the reseller field in POST campaigns

Handling Attachments

You will need to attach proof of opt-in and/or consent collection. To facilitate troubleshooting by both your team and the Bird team, we strongly recommend including a URL (e.g., to a third-party hosting service like Google Drive) directly in the messageFlow JSON field.

Note: The attachment vector is only supported via the UI and is not currently supported via API POST requests.

Create campaign. A campaign can only be created for an approved brand.

post

To create a campaign, it is essential to ensure that the brand has already been approved. Campaigns can only be initiated under the umbrella of brands that meet this prerequisite. Once a campaign is created, it cannot begin directing traffic immediately. Instead, it must go through a formal approval process. Only after the campaign has been reviewed and approved it will be authorized to send traffic.

Authorizations

Path parameters

workspaceIdstring · uuidRequired

The ID for the workspace.

Example: d386a801-ee8d-4aba-a7e4-78671bd3b11e

brandIdstringRequired

A unique identifier for the brand.

Body

namestringRequired

Campaign name

usecasestring · max: 50Required

A use case that best matches the purpose of the campaign.

subUsecasesstring[]Optional

If use case is MIXED or LOW_VOLUME mixed an array of 2-5 use cases.

descriptionstring · min: 40 · max: 4096Required

A detailed description of what the campaign is for.

embeddedLinkbooleanOptional

Whether messages will contain links. Provide at least one sample containing a link.

embeddedPhonebooleanOptional

Whether messages will contain phone number. Provide at least one sample containing a phone number.

numberPoolbooleanOptional

Whether a campaign will be associated with more than 50 numbers e.g. customer service use case.

ageGatedbooleanOptional

Whether a campaign contains age-gated content based on carrier/ctia guidelines.

directLendingbooleanOptional

Whether a campaign includes content related to direct lending or loan arrangements.

subscriberOptinbooleanOptional

Confirm customer opt in is collected and processed.

subscriberOptoutbooleanOptional

Confirm customer opt out is collected and processed.

subscriberHelpbooleanOptional

Confirm an info message is returned if a customer sends "HELP".

samplesstring[]Required

Between 1-5 sample messages. If directLending, embeddedPhone, embeddedLink is true provide relevant examples.

attachmentUrlsstring[]Optional

Up to 5 attachments.

messageFlowstring · min: 40 · max: 2048Required

Provide details of how the customer will opt into this campaign. If you have a live web opt-in provide the URL and ensure the page has details on the T&Cs/data collection for opting in, and how to opt out.

helpMessagestring · min: 20 · max: 255Required

Help message of the campaign. A help message shall state the name of the service, contact (email or call centre), OPT IN and OPT OUT keywords.

helpKeywordsstringOptional

A comma separated list of keywords. Support of the word HELP is the minimum requirement for requesting help/info.

optoutKeywordsstringOptional

A comma separated list of keywords. Support of the word STOP is the minimum requirement for OPT OUT.

optinKeywordsstringOptional

A comma separated list of keywords. Support of the word START is the minimum requirement for OPT OUT.

optinMessagestring · min: 20Optional

Provide an example of the message that will be sent after a customer has opted in.

optoutMessagestring · min: 20Optional

Provide an example of the message that will be sent after a customer has opted out.

termsAndConditionsboolean · enumRequired

Indicates the campaign follows CTIA messaging principles and best practices.

Possible values:

resellerIdstring · uuid | nullableOptional

UUID of the reseller associated with this campaign. The specified reseller MUST be ACTIVE.

Responses

201

Campaign successfully created

application/json

422

Invalid campaign

application/json

post

HTTPcURLJavaScriptPython

POST /workspaces/{workspaceId}/tcr-brands/{brandId}/campaigns HTTP/1.1
Host: 
Authorization: Bearer jwt
Content-Type: application/json
Accept: */*
Content-Length: 520

{
  "name": "text",
  "usecase": "text",
  "subUsecases": [
    "text"
  ],
  "description": "text",
  "embeddedLink": true,
  "embeddedPhone": true,
  "numberPool": true,
  "ageGated": true,
  "directLending": true,
  "subscriberOptin": true,
  "subscriberOptout": true,
  "subscriberHelp": true,
  "samples": [
    "text"
  ],
  "attachmentUrls": [
    "text"
  ],
  "messageFlow": "text",
  "helpMessage": "text",
  "helpKeywords": "text",
  "optoutKeywords": "text",
  "optinKeywords": "text",
  "optinMessage": "text",
  "optoutMessage": "text",
  "termsAndConditions": true,
  "resellerId": "123e4567-e89b-12d3-a456-426614174000"
}

{
  "id": "123e4567-e89b-12d3-a456-426614174000",
  "name": "text",
  "subscription": {
    "status": "active",
    "subscribedAt": "2025-05-29T07:19:56.245Z",
    "updatedAt": "2025-05-29T07:19:56.245Z",
    "cancelledAt": "2025-05-29T07:19:56.245Z"
  },
  "status": "DRAFT",
  "usecase": "text",
  "subUsecases": [
    "text"
  ],
  "description": "text",
  "embeddedLink": true,
  "embeddedPhone": true,
  "numberPool": true,
  "ageGated": true,
  "directLending": true,
  "subscriberOptin": true,
  "subscriberOptout": true,
  "subscriberHelp": true,
  "samples": [
    "text"
  ],
  "messageFlow": "text",
  "helpMessage": "text",
  "helpKeywords": "text",
  "optoutKeywords": "text",
  "optinKeywords": "text",
  "optinMessage": "text",
  "optoutMessage": "text",
  "termsAndConditions": true,
  "brandId": "123e4567-e89b-12d3-a456-426614174000",
  "resellerId": "text",
  "rejection": {
    "description": "text",
    "code": "text"
  },
  "attachments": [
    {
      "id": "123e4567-e89b-12d3-a456-426614174000",
      "status": "PENDING",
      "createdAt": "2025-05-29T07:19:56.245Z",
      "updatedAt": "2025-05-29T07:19:56.245Z",
      "filename": "attachment.txt",
      "mediaUrl": "https://example.com/attachment.txt",
      "contentType": "text/plain"
    }
  ],
  "createdAt": "2025-05-29T07:19:56.245Z",
  "updatedAt": "2025-05-29T07:19:56.245Z"
}

CampaignRequest object

Field	Type	Description	Mandatory
name	string	Name of your use case	Required
useCase	useCase	A use case that best matches the purpose of the campaign	Required
subUsecases	array<useCase>	If use case is MIXED or LOW_VOLUME mixed an array of 2-5 use cases	Optional. Unless useCase is LOW_VOLUME, MIXED
description	string	A detailed description of what the campaign is for	Required
embeddedLink	boolean	Whether messages will contain links. Provide at least one sample containing a link	Required
embeddedPhone	boolean	Whether messages will contain phone number. Provide at least one sample containing a phone number	Required
numberPool	boolean	Whether a campaign will be associated with more than 50 numbers e.g. customer service use case	Required
ageGated	boolean	Whether a campaign contains age-gated content based on carrier/ctia guidelines	Required
directLending	boolean	Whether a campaign includes content related to direct lending or loan arrangements	Required
subscriberOptin	boolean	Confirm customer opt in is collected and processed	Required
subscriberOptout	boolean	Confirm customer opt out is collected and processed	Required
subscriberHelp	boolean	Confirm an info message is returned if a customer sends “HELP”	Required
samples	array<string>	Between 1-5 sample messages. If directLending, embeddedPhone, embeddedLink is true provide relevant examples	Required. At least 1 sample
messageFlow	string	Provide details of how the customer will opt into this campaign. If you have a live web opt-in provide the URL and ensure the page has details on the T&Cs/data collection for opting in, and how to opt out	Required
helpKeywords	string	A comma separated list of keywords. Support of the word HELP is the minimum requirement for requesting help/info.	Required
optoutKeywords	string	A comma separated list of keywords. Support of the word STOP is the minimum requirement for OPT OUT.	Required
optInKeywords	string	A comma separated list of keywords. Support of the word START is the minimum requirement for OPT OUT.	Optional. Required if subscriberOptin is true
helpMessage	string	Help message of the campaign. A help message shall state the name of the service, contact (email or call centre), OPT IN and OPT OUT keywords.	Required
optinMessage	string	Provide an example of the message that will be sent after a customer has opted in.	Optional. Required if subscriberOptin is true
optoutMessage	sting	Provide an example of the message that will be sent after a customer has opted out.	Required
termsAndConditions	boolean	Indicates the campaign follows CTIA messaging principles and best practices	Required

CampaignResponse object

Field	Type	Description
useCase	useCase	A use case that best matches the purpose of the campaign
subUsecases	array<useCase>	If use case is MIXED or LOW_VOLUME mixed an array of 2-5 use cases
description	string	A detailed description of what the campaign is for
embeddedLink	boolean	Whether messages will contain links. Provide at least one sample containing a link
embeddedPhone	boolean	Whether messages will contain phone number. Provide at least one sample containing a phone number
numberPool	boolean	Whether a campaign will be associated with more than 50 numbers e.g. customer service use case
ageGated	boolean	Whether a campaign contains age-gated content based on carrier/ctia guidelines
directLending	boolean	Whether a campaign includes content related to direct lending or loan arrangements
subscriberOptin	boolean	Confirm customer opt in is collected and processed
subscriberOptout	boolean	Confirm customer opt out is collected and processed
subscriberHelp	boolean	Confirm an info message is returned if a customer sends “HELP”
samples	array<string>	Between 1-5 sample messages. If directLending, embeddedPhone, embeddedLink is true provide relevant examples
messageFlow	string	Provide details of how the customer will opt into this campaign. If you have a live web opt-in provide the URL and ensure the page has details on the T&Cs/data collection for opting in, and how to opt out
helpKeywords	string	A comma separated list of keywords. Support of the word HELP is the minimum requirement for requesting help/info.
optoutKeywords	string	A comma separated list of keywords. Support of the word STOP is the minimum requirement for OPT OUT.
optInKeywords	string	A comma separated list of keywords. Support of the word START is the minimum requirement for OPT OUT.
helpMessage	string	Help message of the campaign. A help message shall state the name of the service, contact (email or call centre), OPT IN and OPT OUT keywords.
optinMessage	string
optoutMessage	sting	Provide an example of the message that will be sent after a customer has opted in.
termsAndConditions	boolean	Indicates the campaign follows CTIA messaging principles and best practices
brandId	string	Alphanumeric identifier of the brand associated with this campaign. The specified brand MUST be APPROVED.
campaignId	string	Alphanumeric identifier of the campaign
campaignStatus	campaignStatus	Campaign status