No-code docs

Create a campaign

To reduce the likelihood of rejection, ensure you are familiar with 10dlc registration examples and best practices. Specifically

  • Check this article for tips on how to write an effective Campaign description

  • Check this article on how to write an effective messageFlow

Most 10DLC rejections are caused by unclear or incomplete description and/or messageFlow

A successful request to this endpoint will mean you are charged a campaign registration fee and a three-month minimum commitment fee. If you later need to update or resubmit your brand there may be additional fees.

  • You must have created a brand that has been approved, before creating a new campaign

  • If you operate as a Reseller ensure your Reseller registration is active before using the reseller field in POST campaigns

Handling Attachments

You will need to attach proof of opt-in and/or consent collection. To facilitate troubleshooting by both your team and the Bird team, we strongly recommend including a URL (e.g., to a third-party hosting service like Google Drive) directly in the messageFlow JSON field.

Note: The attachment vector is only supported via the UI and is not currently supported via API POST requests.

Create campaign. A campaign can only be created for an approved brand.

post

To create a campaign, it is essential to ensure that the brand has already been approved. Campaigns can only be initiated under the umbrella of brands that meet this prerequisite. Once a campaign is created, it cannot begin directing traffic immediately. Instead, it must go through a formal approval process. Only after the campaign has been reviewed and approved it will be authorized to send traffic.

Authorizations
Path parameters
workspaceIdstring · uuidRequired

The ID for the workspace.

Example: d386a801-ee8d-4aba-a7e4-78671bd3b11e
brandIdstringRequired

A unique identifier for the brand.

Body
namestringRequired

Campaign name

usecasestring · max: 50Required

A use case that best matches the purpose of the campaign.

subUsecasesstring[]Optional

If use case is MIXED or LOW_VOLUME mixed an array of 2-5 use cases.

descriptionstring · min: 40 · max: 4096Required

A detailed description of what the campaign is for.

embeddedLinkbooleanOptional

Whether messages will contain links. Provide at least one sample containing a link.

embeddedPhonebooleanOptional

Whether messages will contain phone number. Provide at least one sample containing a phone number.

numberPoolbooleanOptional

Whether a campaign will be associated with more than 50 numbers e.g. customer service use case.

ageGatedbooleanOptional

Whether a campaign contains age-gated content based on carrier/ctia guidelines.

directLendingbooleanOptional

Whether a campaign includes content related to direct lending or loan arrangements.

subscriberOptinbooleanOptional

Confirm customer opt in is collected and processed.

subscriberOptoutbooleanOptional

Confirm customer opt out is collected and processed.

subscriberHelpbooleanOptional

Confirm an info message is returned if a customer sends "HELP".

samplesstring[]Required

Between 1-5 sample messages. If directLending, embeddedPhone, embeddedLink is true provide relevant examples.

attachmentUrlsstring[]Optional

Up to 5 attachments.

messageFlowstring · min: 40 · max: 2048Required

Provide details of how the customer will opt into this campaign. If you have a live web opt-in provide the URL and ensure the page has details on the T&Cs/data collection for opting in, and how to opt out.

helpMessagestring · min: 20 · max: 255Required

Help message of the campaign. A help message shall state the name of the service, contact (email or call centre), OPT IN and OPT OUT keywords.

helpKeywordsstringOptional

A comma separated list of keywords. Support of the word HELP is the minimum requirement for requesting help/info.

optoutKeywordsstringOptional

A comma separated list of keywords. Support of the word STOP is the minimum requirement for OPT OUT.

optinKeywordsstringOptional

A comma separated list of keywords. Support of the word START is the minimum requirement for OPT OUT.

optinMessagestring · min: 20Optional

Provide an example of the message that will be sent after a customer has opted in.

optoutMessagestring · min: 20Optional

Provide an example of the message that will be sent after a customer has opted out.

termsAndConditionsboolean · enumRequired

Indicates the campaign follows CTIA messaging principles and best practices.

Possible values:
resellerIdstring · uuid | nullableOptional

UUID of the reseller associated with this campaign. The specified reseller MUST be ACTIVE.

Responses
201
Campaign successfully created
application/json
post
POST /workspaces/{workspaceId}/tcr-brands/{brandId}/campaigns HTTP/1.1
Host: 
Authorization: Bearer jwt
Content-Type: application/json
Accept: */*
Content-Length: 520

{
  "name": "text",
  "usecase": "text",
  "subUsecases": [
    "text"
  ],
  "description": "text",
  "embeddedLink": true,
  "embeddedPhone": true,
  "numberPool": true,
  "ageGated": true,
  "directLending": true,
  "subscriberOptin": true,
  "subscriberOptout": true,
  "subscriberHelp": true,
  "samples": [
    "text"
  ],
  "attachmentUrls": [
    "text"
  ],
  "messageFlow": "text",
  "helpMessage": "text",
  "helpKeywords": "text",
  "optoutKeywords": "text",
  "optinKeywords": "text",
  "optinMessage": "text",
  "optoutMessage": "text",
  "termsAndConditions": true,
  "resellerId": "123e4567-e89b-12d3-a456-426614174000"
}
{
  "id": "123e4567-e89b-12d3-a456-426614174000",
  "name": "text",
  "subscription": {
    "status": "active",
    "subscribedAt": "2025-07-26T12:05:00.910Z",
    "updatedAt": "2025-07-26T12:05:00.910Z",
    "cancelledAt": "2025-07-26T12:05:00.910Z"
  },
  "status": "DRAFT",
  "usecase": "text",
  "subUsecases": [
    "text"
  ],
  "description": "text",
  "embeddedLink": true,
  "embeddedPhone": true,
  "numberPool": true,
  "ageGated": true,
  "directLending": true,
  "subscriberOptin": true,
  "subscriberOptout": true,
  "subscriberHelp": true,
  "samples": [
    "text"
  ],
  "messageFlow": "text",
  "helpMessage": "text",
  "helpKeywords": "text",
  "optoutKeywords": "text",
  "optinKeywords": "text",
  "optinMessage": "text",
  "optoutMessage": "text",
  "termsAndConditions": true,
  "brandId": "123e4567-e89b-12d3-a456-426614174000",
  "resellerId": "text",
  "rejection": {
    "description": "text",
    "code": "text"
  },
  "attachments": [
    {
      "id": "123e4567-e89b-12d3-a456-426614174000",
      "status": "PENDING",
      "createdAt": "2025-07-26T12:05:00.910Z",
      "updatedAt": "2025-07-26T12:05:00.910Z",
      "filename": "attachment.txt",
      "mediaUrl": "https://example.com/attachment.txt",
      "contentType": "text/plain"
    }
  ],
  "createdAt": "2025-07-26T12:05:00.910Z",
  "updatedAt": "2025-07-26T12:05:00.910Z"
}

CampaignRequest object

Field
Type
Description
Mandatory

name

string

Name of your use case

Required

useCase

useCase

A use case that best matches the purpose of the campaign

Required

subUsecases

array<useCase>

If use case is MIXED or LOW_VOLUME mixed an array of 2-5 use cases

Optional. Unless useCase is LOW_VOLUME, MIXED

description

string

A detailed description of what the campaign is for

Required

embeddedLink

boolean

Whether messages will contain links. Provide at least one sample containing a link

Required

embeddedPhone

boolean

Whether messages will contain phone number. Provide at least one sample containing a phone number

Required

numberPool

boolean

Whether a campaign will be associated with more than 50 numbers e.g. customer service use case

Required

ageGated

boolean

Whether a campaign contains age-gated content based on carrier/ctia guidelines

Required

directLending

boolean

Whether a campaign includes content related to direct lending or loan arrangements

Required

subscriberOptin

boolean

Confirm customer opt in is collected and processed

Required

subscriberOptout

boolean

Confirm customer opt out is collected and processed

Required

subscriberHelp

boolean

Confirm an info message is returned if a customer sends “HELP”

Required

samples

array<string>

Between 1-5 sample messages. If directLending, embeddedPhone, embeddedLink is true provide relevant examples

Required. At least 1 sample

messageFlow

string

Provide details of how the customer will opt into this campaign. If you have a live web opt-in provide the URL and ensure the page has details on the T&Cs/data collection for opting in, and how to opt out

Required

helpKeywords

string

A comma separated list of keywords. Support of the word HELP is the minimum requirement for requesting help/info.

Required

optoutKeywords

string

A comma separated list of keywords. Support of the word STOP is the minimum requirement for OPT OUT.

Required

optInKeywords

string

A comma separated list of keywords. Support of the word START is the minimum requirement for OPT OUT.

Optional. Required if subscriberOptin is true

helpMessage

string

Help message of the campaign. A help message shall state the name of the service, contact (email or call centre), OPT IN and OPT OUT keywords.

Required

optinMessage

string

Provide an example of the message that will be sent after a customer has opted in.

Optional. Required if subscriberOptin is true

optoutMessage

sting

Provide an example of the message that will be sent after a customer has opted out.

Required

termsAndConditions

boolean

Indicates the campaign follows CTIA messaging principles and best practices

Required

CampaignResponse object

Field

Type

Description

useCase

useCase

A use case that best matches the purpose of the campaign

subUsecases

array<useCase>

If use case is MIXED or LOW_VOLUME mixed an array of 2-5 use cases

description

string

A detailed description of what the campaign is for

embeddedLink

boolean

Whether messages will contain links. Provide at least one sample containing a link

embeddedPhone

boolean

Whether messages will contain phone number. Provide at least one sample containing a phone number

numberPool

boolean

Whether a campaign will be associated with more than 50 numbers e.g. customer service use case

ageGated

boolean

Whether a campaign contains age-gated content based on carrier/ctia guidelines

directLending

boolean

Whether a campaign includes content related to direct lending or loan arrangements

subscriberOptin

boolean

Confirm customer opt in is collected and processed

subscriberOptout

boolean

Confirm customer opt out is collected and processed

subscriberHelp

boolean

Confirm an info message is returned if a customer sends “HELP”

samples

array<string>

Between 1-5 sample messages. If directLending, embeddedPhone, embeddedLink is true provide relevant examples

messageFlow

string

Provide details of how the customer will opt into this campaign. If you have a live web opt-in provide the URL and ensure the page has details on the T&Cs/data collection for opting in, and how to opt out

helpKeywords

string

A comma separated list of keywords. Support of the word HELP is the minimum requirement for requesting help/info.

optoutKeywords

string

A comma separated list of keywords. Support of the word STOP is the minimum requirement for OPT OUT.

optInKeywords

string

A comma separated list of keywords. Support of the word START is the minimum requirement for OPT OUT.

helpMessage

string

Help message of the campaign. A help message shall state the name of the service, contact (email or call centre), OPT IN and OPT OUT keywords.

optinMessage

string

optoutMessage

sting

Provide an example of the message that will be sent after a customer has opted in.

termsAndConditions

boolean

Indicates the campaign follows CTIA messaging principles and best practices

brandId

string

Alphanumeric identifier of the brand associated with this campaign. The specified brand MUST be APPROVED.

campaignId

string

Alphanumeric identifier of the campaign

campaignStatus

campaignStatus

Campaign status

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